ABM Specialist for Digital Marketing Campaigns

hace 7 días

Barcelona, Barcelona, España Semrush A tiempo completo

Account-Based Marketing Specialist



At Semrush, we are seeking an experienced Account-Based Marketing (ABM) Specialist to help our Demand Generation team build a strong pipeline for our Sales team. This role focuses on targeting decision-makers in large organizations through digital channels to generate high-quality Marketing Qualified Leads (MQLs).

Key Responsibilities

* Plan and propose ABM and Lead generation campaigns
* Launch and optimize campaigns with large-scale budgets through different channels
* Measurement and reporting of paid advertising activity, including producing reports and communicating the results to internal stakeholders
* Designing, launching, and analyzing conducted experiments
* Refilling the knowledge base with systematized best practices
* Continuous new features, mechanics, placement research, and testing

Requirements

* 3+ years of hands-on ABM/ABX experience, ideally in B2B SaaS
* 3+ years of hands-on paid acquisition/performance experience
* Strong knowledge of campaign optimization practices to maximize CVRs while achieving CPA goals
* Working experience with ABM tools such as 6sense, Demandbase, or Terminus
* Strong quantitative skills with the ability to quickly analyze data and take action on it
* A thorough understanding of full-funnel search, display, and social campaigns
* Excellent verbal and written communication skills in English
* Attention to detail and time management skills
* Excellent interpersonal skills, including verbal and written communication skills

What We Offer

* Flexible working day start
* Unlimited PTO
* Hobby benefit
* Breakfast, snacks, and coffee at the office
* Corporate events
* Training courses, conferences
* Gifts for employees

About Us

At Semrush, we are a global IT company developing our own product, a platform for digital marketers. We are a team of passionate professionals who are committed to creating a work environment that is comfortable and conducive to growth. We believe in the importance of work-life balance and offer a range of benefits to support our employees in achieving their goals.

If you are a motivated and experienced ABM Specialist looking for a new challenge, we encourage you to apply for this role. We look forward to hearing from you

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