ABM Specialist for Digital Marketing Campaigns

hace 4 semanas


Barcelona, Barcelona, España Semrush A tiempo completo
Account-Based Marketing Specialist

We are seeking an experienced Account-Based Marketing (ABM) Specialist to join our Demand Generation team. As an ABM Specialist, you will be responsible for targeting decision-makers in large organizations through digital channels to generate high-quality Marketing Qualified Leads (MQLs).

Key Responsibilities:
Plan and propose ABM and Lead generation campaigns.
Launch and optimize campaigns with large-scale budgets through different channels.
Measurement and reporting of paid advertising activity including producing reports and communicating the results to internal stakeholders.
Designing, launching, and analyzing conducted experiments.
Refilling the knowledge base with systematized best practices.
Act as a liaison between internal stakeholders and Paid Media team.

Requirements:
3+ years of hands-on ABM/ABX experience, ideally in B2B SaaS.
Strong knowledge of campaign optimization practices to maximize CVRs while achieving CPA goals.
Working experience with ABM tools such as 6sense, Demandbase, or Terminus.
Strong quantitative skills with the ability to quickly analyze data and take action on it.
A thorough understanding of full-funnel search, display, and social campaigns.
Excellent verbal and written communication skills in English.
Attention to detail and time management skills.

What We Offer:
Flexible working day start
Unlimited PTO
Hobby benefit
Breakfast snacks and coffee at the office
Corporate events
Training courses and conferences
Gifts for employees

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