Digital Marketing Strategist

hace 6 días

Barcelona, Barcelona, España Semrush A tiempo completo

Company Overview
Semrush is a global IT company that develops its own product, a platform for digital marketers. We are a place where new stars are born, and we invite you to be part of our team.

About the Role
We are seeking an experienced Account-Based Marketing (ABM) Specialist to help our Demand Generation team build a strong pipeline for our Sales team. As an ABM Specialist, you will focus on targeting decision-makers in large organizations through digital channels to generate high-quality Marketing Qualified Leads (MQLs).

Key Responsibilities

  • Plan and propose ABM and Lead generation campaigns
  • Launch and optimize campaigns with large-scale budgets through different channels
  • Measure and report paid advertising activity, including producing reports and communicating results to internal stakeholders
  • Design, launch, and analyze conducted experiments
  • Refill the knowledge base with systematized best practices
  • Continuously research and test new features, mechanics, and placements

Requirements

  • 3+ years of hands-on ABM/ABX experience, ideally in B2B SaaS
  • 3+ years of hands-on paid acquisition/performance experience
  • Strong knowledge of campaign optimization practices to maximize CVRs while achieving CPA goals
  • Working experience with ABM tools such as 6sense, Demandbase, or Terminus
  • Strong quantitative skills, with the ability to quickly analyze data and take action
  • Excellent verbal and written communication skills in English
  • A thorough understanding of full-funnel search, display, and social campaigns

Benefits

  • We offer a competitive salary of $120,000 per year
  • The opportunity to work with a global IT company and develop your skills in the field of digital marketing
  • A flexible working schedule and the option to choose between remote work or a mix of remote and office work

What We Value

  • Trust, because we prefer to speak up and be our true selves
  • Sense of Ownership, because it's not worth wasting time on something you don't believe in
  • Enthusiasm for Constant Changes, because we are always looking to make things better

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