ABM Specialist for Digital Marketing Campaigns

hace 4 semanas

Barcelona, Barcelona, España Semrush A tiempo completo

About the Role:

We are seeking an experienced Account-Based Marketing (ABM) Specialist to join our Demand Generation team at Semrush. As an ABM Specialist, you will be responsible for targeting decision-makers in large organizations through digital channels to generate high-quality Marketing Qualified Leads (MQLs).

Key Responsibilities:

  • Plan and propose ABM and Lead generation campaigns
  • Launch and optimize campaigns with large-scale budgets through different channels
  • Measurement and reporting of paid advertising activity, including producing reports and communicating the results to internal stakeholders
  • Design, launch, and analyze conducted experiments
  • Refill the knowledge base with systematized best practices
  • Act as a liaison between internal stakeholders and Paid Media team

Requirements:

  • 3+ years of hands-on ABM/ABX experience, ideally in B2B SaaS
  • 3+ years of hands-on paid acquisition/performance experience
  • Strong knowledge of campaign optimization practices to maximize CVRs while achieving CPA goals
  • Working experience with ABM tools such as 6sense, Demandbase, or Terminus
  • Strong quantitative skills with the ability to quickly analyze data and take action on it
  • A thorough understanding of full-funnel search, display, and social campaigns
  • Excellent verbal and written communication skills in English
  • Attention to detail and time management skills
  • Excellent interpersonal skills including verbal and written communication skills

About the Team:

You can get to know the team better at one of the interviews, but some brief information about future colleagues will be useful now. We are currently hiring an experienced Account-Based Marketing (ABM) Specialist to help the Demand Generation team build a strong pipeline for the Sales team.

What We Offer:

  • Flexible working day start
  • Unlimited PTO
  • Hobby benefit
  • Breakfast snacks and coffee at the office
  • Corporate events
  • Training courses and conferences
  • Gifts for employees

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