Marketing Operations and Campaigns Director
hace 7 días
At IPC, we're looking for a Marketing Campaign and Operations Manager to drive our marketing and sales initiatives. As a key member of our team, you'll be responsible for managing our HubSpot platform, executing digital campaigns, and collaborating closely with our Product, Inside Sales, and Direct Sales teams.
Key Responsibilities:
- Optimize and manage our HubSpot platform to streamline processes and enhance efficiency
- Execute top-of-the-funnel strategies, ensuring smooth integration between HubSpot and Salesforce to drive lead generation and sales conversion
- Coordinate and execute targeted digital campaigns to maximize reach and engagement
- Run Account-Based Marketing (ABM) campaigns, working with Sales leaders and Inside Sales teams to create and track digital campaigns
- Maintain HubSpot data lists from inbound resources such as events, webinars, IPC Salesforce data, and the website to ensure data accuracy and usability
- Collaborate with the design and global events manager to drive pre-event marketing, manage invites, and analyze post-event data
- Draft, edit, and enhance email marketing content, working closely with professional copywriters
- Support the global marketing team as and where needed with ad-hoc marketing operational items
Requirements:
- Bachelor's degree in Marketing, Business, or related field
- Proven experience with marketing software platforms (HubSpot essential), analytic tools, and databases
- Experience in a managerial role with knowledge of the broader Marketing and Sales Function
- Experience working with other Marketing specialties like Product Marketing, Public Relations, and Digital Marketing
What We Offer:
- A dynamic and collaborative work environment
- Opportunities for professional growth and development
- A competitive salary and benefits package
How to Apply:
If you're a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].
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