Marketing Campaign and Operations Director
hace 2 días
Job Title: Marketing Campaign and Operations Manager
Job Summary:
We are seeking a highly skilled Marketing Campaign and Operations Manager to join our team at IPC Systems. As a key member of our marketing team, you will be responsible for driving our marketing and sales initiatives, managing our HubSpot platform, and ensuring seamless integration with our CRM, Salesforce.
Key Responsibilities:
- Optimize and manage our HubSpot platform to streamline processes and enhance efficiency
- Execute top-of-the-funnel strategies, ensuring smooth integration between HubSpot and Salesforce to drive lead generation and sales conversion
- Coordinate and execute targeted digital campaigns to maximize reach and engagement
- Run Account-Based Marketing (ABM) campaigns, working with Sales leaders and Inside Sales teams to create and track digital campaigns
- Maintain HubSpot data lists from inbound resources such as events, webinars, IPC Salesforce data, and the website to ensure data accuracy and usability
- Collaborate with the design and global events manager to drive pre-event marketing, manage invites, and analyze post-event data
- Draft, edit, and enhance email marketing content, working closely with professional copywriters
- Support the global marketing team as and where needed with ad-hoc marketing operational items
Requirements:
- Bachelor's degree in Marketing, Business, or related field
- Proven experience with marketing software platforms (HubSpot essential), analytic tools, and databases
- Experience in a managerial role with knowledge of the broader Marketing and Sales Function
- Experience working with other Marketing specialties like Product Marketing, Public Relations and Digital Marketing
- Experience working across multiple time-zones
Preferred Qualifications:
- Understanding of financial markets and financial technology
What We Offer:
We are committed to investing in a range of programs and initiatives to improve the overall experience of our employees. In addition to a collaborative, high-performing team environment, we're pleased to offer benefits including:
- Competitive Base Salaries and Performance Bonuses
- Private Health Insurance + Sodexo Transport Pass + Sodexo Restaurant Pass
- 22 Holidays per Year Plus Public Holidays
- Additional Time off for Charity Work and Volunteering
- Tuition Reimbursement
- Certification Bonus Program
- Access to "IPC University" our Internal E-Learning Platform
- Access to LinkedIn Learning
- Structured Onboarding Training and Peer Mentor Support
- Wellness Program
- Employee Referral Scheme
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