Marketing Operations and Campaign Strategist
hace 1 mes
Marketing Campaign and Operations Manager
As a Marketing Campaign and Operations Manager at IPC Systems, you will be responsible for driving our marketing and sales initiatives, managing our HubSpot platform, and ensuring seamless integration with our CRM, Salesforce.
You will execute digital campaigns and collaborate closely with our Product, Inside Sales, and Direct Sales teams to deliver global marketing campaigns.
Key Responsibilities
- Optimize and manage our HubSpot platform to streamline processes and enhance efficiency
- Execute top-of-the-funnel strategies, ensuring smooth integration between HubSpot and Salesforce to drive lead generation and sales conversion
- Coordinate and execute targeted digital campaigns to maximize reach and engagement
- Run Account-Based Marketing (ABM) campaigns, working with Sales leaders and Inside Sales teams to create and track digital campaigns
- Maintain HubSpot data lists from inbound resources such as events, webinars, IPC Salesforce data, and the website to ensure data accuracy and usability
- Collaborate with the design and global events manager to drive pre-event marketing, manage invites, and analyze post-event data
- Draft, edit, and enhance email marketing content, working closely with professional copywriters
- Support the global marketing team as and where needed with ad-hoc marketing operational items
Requirements
- Bachelor's degree in Marketing, Business, or related field
- Proven experience with marketing software platforms (HubSpot essential), analytic tools, and databases
- Experience in a managerial role with knowledge of the broader Marketing and Sales Function
We are committed to attracting, nurturing, and promoting diverse talent across our workforce and fostering a sense of belonging within our employee family. We recognize that diverse teams make the strongest teams, and we encourage people from all backgrounds to apply.
Come be part of the new team that delivers ground-breaking products for our clients.
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