Marketing Campaign Strategist
hace 4 semanas
We're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms.
The Role:
The Campaign Manager will be responsible for planning and executing both global and regional marketing initiatives across the full buyer's journey:
- Planning, building, and executing global integrated marketing campaigns that enable field sales, partner, and marketing teams to achieve ambitious growth targets.
- Localizing and adapting regional campaigns to achieve France's regional demand generation goals.
The work you'll do:
- Develop and deliver integrated global marketing campaigns that support business objectives and fuel established growth KPIs - planning, creating, testing, optimization, analysis, and reporting on results.
- Managing the creation and activation of global and French campaign assets, tools, and targeted content including infographics, ebooks, articles, blogs, videos, and other customer-facing materials to build awareness, drive demand generation, and arm the GTM teams.
- Collaborate with the digital marketing team to execute global and regional digital campaigns (LinkedIn, email, programmatic ads, influencer marketing, etc).
- Create and maintain global and local language email nurture campaigns in partnership with content and email marketing teams.
- Partner with marketing operations to define, report, and interpret campaign results, leveraging analytical insights to drive effective decisions and corrective action.
- Collaborate with cross-functional peers in field marketing, partner marketing, content, PR and communications, digital marketing, and product marketing, as well as sales and business development teams.
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