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Crm Marketing Manager

hace 2 meses

Barcelona, Barcelona, España Kaplan Language Europe - Barcelona A tiempo completo
About the Role

We are seeking a highly skilled Crm Marketing Manager to join our team at Kaplan Language Europe - Barcelona. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive CRM marketing strategy to drive customer acquisition, retention, and loyalty.

Key Responsibilities
  • Develop and execute a CRM marketing strategy that aligns with company goals and customer needs.
  • Segment and leverage our database for efficient and effective campaign targeting.
  • Oversee all direct communications with customers through CRM.
  • Create and manage marketing campaigns within the Salesforce Marketing Cloud platform.
  • Analyze data and campaign results to draw insights and make data-driven decisions.
  • Develop reports and dashboards to track campaign performance.
  • Implement A/B or multivariate testing strategies to improve campaign performance.
  • Work closely with sales, customer care, IT, and other internal teams to ensure CRM activities are integrated and aligned with company goals.
  • Collaborate with these teams to improve the whole user journey experience.
Requirements
  • Previous solid experience in a CRM role, with experience with Salesforce Marketing Cloud preferred.
  • Experience building end-to-end campaigns and data pipelines into Salesforce Marketing Cloud and building personalized journeys across multiple channels.
  • Experience managing stakeholders, finding business opportunities, and translating them to marketing communications and projects.
  • Strong understanding of CRM principles and strategies.
  • Strong analytical skills with a goal-oriented attitude.
  • Excellent communication and leadership skills.
  • Attention to detail and ability to multitask.
  • Bachelor's degree in business, marketing, or relevant field.
  • Advanced degree or relevant certification (like Salesforce Marketing Cloud certification) is preferred.
Desirable Skills
  • Strategic business thinking and ability to drive transformation.
  • Analytical mindset.
  • Solid understanding of CRM technologies.
  • Strong working knowledge of GDPR best practices.
  • Knowledge and experience using coding languages: SQL, HTML, AMPscript.
  • Experience with Salesforce Sales Cloud would be preferred.
  • Experience working with external software integrators.
  • Experience working with IT teams and business analysts.
What We Offer
  • The opportunity to develop your skills in an international environment, in the exciting field of language travel.
  • Flexible working policy.
  • A young and dynamic work atmosphere.
  • An environment where corporate ethics and sustainable development matter.
  • Discounts on medical insurance.
  • Free language courses abroad every year.
  • Competitive salary.
  • Lunch vouchers.
  • Free coffee and tea.
  • Free breakfast on Mondays and fresh fruit on Thursdays.