Account Strategist, Emerging DACH
hace 1 mes
Key Responsibilities:
As our Account Strategist in the Emerging DACH team, you will play a vital role in the expansion of our business globally. You will work closely with an international team and be rewarded for excellence.
Segmentation and Client Management:
- Provide exceptional operational service to clients.
- Be open to coaching and mentoring by peers with experience working with larger clients. Proactively develop your strengths.
- Manage side projects impacting individual book of business or team. Drive these projects with support from team lead/manager/peer.
- Provide operational account management to small to medium-sized advertisers in line with our service level agreements. Grow revenue and optimize accounts to improve performance for the client.
- Develop and maintain strong partnerships with small to medium-sized clients at all levels from Traffic Manager to CMO.
- Advise on client's digital strategy and educate advertisers on Criteo's technology across channels and devices. Articulate this to different stakeholders within the client company. Be credible and seen as a trusted account manager.
- Use LinkedIn Sales Navigator.
Performance Analysis:
- Optimize accounts to improve performance for small to medium-sized clients and identify growth opportunities. Provide consultative guidance on contextual market challenges and recommended solutions to overcome those.
- Proactively anticipate and reduce the likelihood of possible client churn.
- Provide the client with market knowledge to support the client's development on a long-term basis.
- Respond to questions around measurement, incrementality, and attribution. Guide the client accordingly based on their marketing goals.
Upselling and Strategic Portfolio Growth:
- Show effective and impactful negotiation skills with a positive impact on your book of business.
- Use a consultative approach to upsell new solutions. Understand client objectives and pitch relevant solutions connected to their short-term business plans.
- Inspire the growth of your clients by promoting innovative cross-channel perspectives.
- Create successful campaigns in line with client objectives.
- Keep all relevant information from interactions with clients in our CRM.
Requirements:
- Business sense to handle a multitasking environment where prioritization is key.
- Strong knowledge of all core MS Office applications.
- Passion for new media, internet trends, and continual learning.
- Ability to work and deliver strong results in a dynamic environment.
- Strong interpersonal, negotiation, and persuasive skills across all levels.
- Ability to act as a consultant and be reactive in front of any potential situations.
- Analytical skills and attention to detail to explore product performances and explain any recommendations made.
- Proven sales and client service track record, ideally in a tech-related field.
- Excellent phone-based sales experience required and client-facing relationship appreciated.
- Business fluent in German and English - both spoken and written.
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