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Crm Marketing Specialist

hace 2 meses

Madrid, Madrid, España Walters People A tiempo completo
About the Role

We are seeking a highly skilled Crm Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for managing the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan.

Key Responsibilities
  • Develop and execute a CRM strategy and communications plan leveraging appropriate marketing channels, with a focus on email, push notifications, and in-app messages.
  • Refine our multi-channel comms and develop retention strategies to deliver an outstanding customer experience, applying best practices and staying up-to-date with the CRM state of art.
  • Support the CRM Manager in defining the customer lifecycle and contact strategies across all customer touch-points, as well as defining key client segments for improved targeting and CRM program effectiveness.
  • Ensure that all campaigns have clearly defined success metrics that are tracked and analyzed, with a focus on insight-driven and measurable activity.
  • Own the weekly/monthly reporting and ad hoc deep dives.
About You

We are looking for a highly motivated and experienced professional with a strong background in Digital Marketing and CRM, mobile and web environments. You should have experience working with Salesforce Marketing Cloud and ESPs (Mailchimp, Sendgrid, etc.). Proficiency in HTML is also required. Good copywriting skills and the ability to develop & optimize CRM flows to drive revenue are essential. You should be commercially savvy, analytical and data-driven, with experience in A/B testing and dynamic templates. Additionally, you should be an organized, responsible and proactive person, able to optimize, prioritize and organize your time, and carry out a high pace of work. Fluency in English is required, and the ability to potentiate teamwork and keep everyone in the team motivated is a must.

What We Offer
  • Opportunity to have a real impact in a high-growth global category leader.
  • 40% discount on all Fever events and experiences.
  • Work in a location in the heart of Madrid, with possible travel across our markets.
  • Home office friendly and flexible schedule.
  • Responsibility from day one and professional and personal growth.
  • Great work environment with a young, international team of talented people to work with.
  • Health insurance and other benefits such as flexible remuneration with a 100% tax exemption through Cobee.
  • English and Spanish lessons.
  • Gympass membership.