CRM Marketing Automation Specialist

hace 4 días


Madrid, Madrid, España Publicis Groupe A tiempo completo

Job Overview

As a CRM Marketing Automation Specialist at Publicis Groupe, you will play a key role in driving business growth through the effective execution of multichannel campaigns.

Key Responsibilities

  • Develop and implement customer journeys and marketing automation strategies using Adobe Campaign Classic and Salesforce.
  • Create and optimize email marketing/SMS campaigns for different channels, conversion funnels, and A/B testing.
  • Define and manage workflows and audience segmentation to drive business results.
  • Collaborate with cross-functional teams to ensure seamless campaign execution.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • At least 2 years of experience in executing marketing automation campaigns in Adobe Campaign Classic.
  • High level of English proficiency - C1 (spoken and written).
  • Advanced knowledge of Excel and data analysis.
  • Excellent organizational skills and attention to detail.
  • Digital profile, proactive, and highly detail-oriented.

Preferred Qualifications

  • Certification in Adobe Campaign Classic.
  • Additional training in digital marketing.
  • Basic knowledge of HTML & CSS.
  • Experience in B2B marketing.

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