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CRM Adobe Marketing Automation Specialist
hace 1 mes
Job Title: CRM Adobe Marketing Automation Specialist
Job Description:
We are seeking a highly skilled CRM Adobe Marketing Automation Specialist to join our team at Publicis Groupe. As a key member of our marketing team, you will be responsible for creating, executing, and optimizing multichannel campaigns using Adobe Campaign Classic and Salesforce.
Responsibilities:
- Creation of email marketing/SMS campaigns for different channels, conversion funnels, and A/B testing.
- Implementation of customer journeys and marketing automation strategies.
- Definition and management of workflows and audience segmentation.
Qualifications:
We are looking for a candidate with a Bachelor's degree in Marketing, Business Administration, or a similar field. A minimum of 2 years of experience in executing marketing automation campaigns in Adobe Campaign Classic is required. Additionally, you should have a high level of English proficiency, advanced knowledge of Excel, and excellent organizational skills.
We also value:
- Certification in Adobe Campaign Classic
- Additional training in digital marketing
- Basic knowledge of HTML & CSS
- Experience in B2B
