Crm Specialist

hace 1 semana

Madrid, Madrid, España Blu Selection A tiempo completo

Job Title: CRM Specialist

Job Description:

We are seeking an experienced CRM Specialist to join our team at Blu Selection. As a CRM Specialist, you will be responsible for overseeing the global CRM calendar, analyzing and reporting on newsletter results, and collaborating with brand and product teams to create and execute newsletter campaigns and CRM initiatives.

Key Responsibilities:

  • Oversee the global CRM calendar for newsletters, SMS, and app push notifications.
  • Analyze and report on newsletter results, focusing on engagement, customer lifetime value, and CRM KPIs.
  • Collaborate with brand, design, product, and e-commerce teams to create and execute newsletter campaigns and CRM initiatives.
  • Lead A/B testing for CRM communications, optimizing based on KPIs and sharing best practices.
  • Coordinate quarterly planning with brand, product, and trade teams for CRM campaigns.
  • Develop quarterly forecasts, monitor CRM performance, and align with stakeholders on action points.
  • Support local marketing teams with regional CRM initiatives and ensure best practices.
  • Manage the CRM calendar and initiatives for the loyalty program, in collaboration with brand and trade teams.
  • Supervise and mentor CRM interns.

Requirements:

  • You speak English fluently, another EU language is a plus.
  • You have at least 3 years of experience in CRM-related positions.
  • You have a bachelor's or master's degree in Marketing, Communication or a related field.
  • You are the specialist on the latest trends in email marketing and always keep an eye on competitors.
  • You have a great eye for design but you're also very driven by numbers.
  • You have strong communication and stakeholder management skills.
  • You have advanced planning and attention-to-detail skills.
  • Preferable knowledge of Exponea/Bloomreach and basic HTML and SQL.

What's in it for you?

Work for an established fashion brand.

Permanent ContractFull-time position, Mon-FriHybrid work modelCompetitive salary and benefits (such as private health insurance, WFH allowance, employee shop allowance)Access to learning platforms for professional development.

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