Marketing Brand Strategist
hace 4 semanas
Position Overview
Are you driven by creativity and eager to take on a pivotal role in the marketing landscape? If so, consider the opportunity to become a Marketing Brand Strategist at Imperial Brands PLC.
In this role, you will take charge of promoting the Blu brand within Spain, shaping its identity, guidelines, product introductions, and portfolio enhancements.
You will collaborate closely with sales, digital, and trade teams to devise and implement marketing initiatives and strategies that resonate with the brand's vision, mission, and goals.
Key Responsibilities
Formulate Portfolio Brand Objectives, Targets, Equity & Strategy within the organization. Drive Portfolio Brand Activation. Identify potential product gaps, redundancies, or opportunities to refine the portfolio brand strategy. Supervise and support the development of all channel and online materials to ensure they reflect the brand's essence. Coordinate with the brand central office (Category and Region) to align on objectives, strategy & marketing initiatives throughout the fiscal year. Grasp the company's vision, mission, objectives, products, and services to embody the brand's voice and character at various events.Required Skills and Experience
Proven experience as a Product/Brand Manager in the FMCG or Tobacco sector. Proficiency in English is essential. Capability to manage projects efficiently and effectively in an international context. Strong Communication and Interpersonal Skills. Analytical mindset with a results-oriented approach. Advanced proficiency in Microsoft Office (PPT and Excel).What We Provide
In exchange for your contributions to our future, you will receive a comprehensive compensation package that includes salary, bonus opportunities, and additional benefits such as a robust pension scheme, generous vacation allowance, and flexible/hybrid working arrangements. At Imperial, we are committed to fostering your growth and learning, encouraging innovation, and enabling you to be part of our mission to pave the way for a healthier future for our consumers.
Our Commitment to Inclusion
About Imperial Brands PLC
We are a truly global company, the fourth largest in our industry, operating in 120 markets. Our inclusive and innovative global FMCG business is supported by 25,000 employees. As we embark on a new growth journey, we are undergoing transformation. Our work culture is driven by a challenger mindset, consistently questioning the status quo, allowing individuals to bring their best selves to work. Our agility and collaboration fuel our ambitions, innovation, and success, all supported by our award-winning development programs that create exciting and rewarding career opportunities for everyone. We are dedicated to promoting inclusion at local levels and advancing a robust diversity agenda globally, ensuring an environment that celebrates and respects differences.
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