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Marketing Content Strategist
hace 2 meses
**Job Summary**
We are seeking a highly skilled Marketing Content Strategist to join our team at Schiller International University. As a key member of our marketing department, you will be responsible for developing and implementing effective content marketing strategies that drive engagement, awareness, and student enrollment.
Key Responsibilities- Develop and execute content marketing plans that align with the university's objectives and brand messaging.
- Collaborate with the marketing team to brainstorm and generate creative ideas for marketing campaigns and initiatives.
- Ensure consistency in brand voice and messaging across all marketing channels.
- Conduct thorough research to understand target audience demographics, preferences, and behaviors.
- Write clear, concise, and engaging copy that resonates with the target audience and drives desired actions.
- Optimize copy for SEO to improve search engine rankings and increase organic traffic.
- Proofread and edit copy to ensure accuracy, grammar, and adherence to brand guidelines.
- Stay up-to-date with industry trends, best practices, and emerging technologies in marketing and copywriting.
- Bachelor's Degree in Marketing, Communications, English, or related field preferred.
- English native speaker.
- 2 years' experience as a copywriter or content creator.
- Experience in Higher Education preferred.
- Strong writing skills (English).
- Creative thinker.
- Ability to work in international teams and multicultural environments.
- Strong cross-cultural communication skills and understanding of cultural nuances in marketing communication.
- Strong organizational skills.
- Basic technical and computer skills (CMS, Office...).
- Ethical, with a high level of personal integrity.
**Our Mission**
For over 50 years, we have firmly believed in experiential learning, an educational model that combines knowledge and skills acquisitions with solid humanist values. A combined learning process that guarantees to all our students not only proficient professional capacities but also an international mindset to build inclusive and realistic scenarios that unify people, nations, and cultures.
**Our Vision**
At Schiller International University, we are aware that our students will be part of a global, borderless, and hyper-connected world. Thus, our 4 International Campuses provide undergraduate and graduate students with a high-quality variety of degrees valid both in the USA and Europe. All our programs are instructed in English and designed to be customized to each personal scenario.
