Digital Content Strategist

hace 2 días

Madrid, Madrid, España Ria A tiempo completo
Job Title: Digital Content Strategist

Ria is seeking a highly skilled Digital Content Strategist to join our team. As a key member of our content marketing team, you will be responsible for developing and executing a comprehensive content strategy that drives engagement and conversion across our public website and app.

Key Responsibilities:
  • Develop and implement a content strategy that aligns with Ria's business objectives and resonates with our target audience.
  • Collaborate with cross-functional teams, including product, marketing, design, and business stakeholders, to drive content initiatives that increase web growth.
  • Manage complex web projects to improve site design, features, content, and enhance the online user experience.
  • Conduct in-depth market research and competitor analysis to identify top content gap opportunities and position Ria's website on the cutting edge of the money transfer market.
  • Manage relationships with stakeholders within the organization and develop a streamlined system to support their requests and requirements.
  • Improve back-end content strategy within the CMS and write content documentation, including training guides and best practices for new and existing team members.
  • Conduct targeted A/B testing to test, track, and improve web content as part of an iterative process.
  • Collaborate on the digital blog strategy and writing with the editorial and SEO managers to create strategic articles and guides that drive traffic to web landing pages.
  • Grow and manage a team dedicated to the strategy, creation, and management of public web content.
  • Track analytics using Google Analytics, Branch, Amplitude, and other tools to report on web content marketing efforts and KPIs to executives.
Requirements:
  • 5-7 years of experience in content marketing or web content creation.
  • Bachelor's degree in Marketing, Journalism, English, Design, or a similar area of study.
  • Experience working with a Content Management System (CMS) like WordPress or similar.
  • Strong ability to write and edit for a web-based audience.
  • Basic knowledge of search engine optimization (SEO) best practices.
  • Creativity, resourcefulness, and a detail-oriented approach.
  • A knack for staying organized with multiple deliverables and competing timelines.
  • Flexibility to evolve strategies quickly and effectively.
  • Experience managing a small team.

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