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Marketing Brand Strategist
hace 2 meses
Position Overview
Are you driven by creativity and eager to take on a pivotal role in the marketing sector? If so, the opportunity for a Brand Manager at Imperial Brands awaits you.
In this role, you will spearhead the marketing initiatives for the Blu brand in Spain, focusing on enhancing its brand identity, establishing guidelines, launching new products, and expanding the portfolio.
You will collaborate closely with sales, digital, and trade teams to devise and implement marketing strategies and campaigns that resonate with the brand's core vision, mission, and goals.
Key Responsibilities
- Formulate Portfolio Brand Objectives, Targets, Equity & Strategy within the organization.
- Drive Portfolio Brand Activation efforts.
- Identify potential product gaps, redundancies, or opportunities to shape the portfolio brand strategy.
- Supervise and contribute to the development of all channel and online materials to ensure they reflect the brand's essence.
- Coordinate with the brand central office (Category and Region) to align on objectives, strategies & marketing campaigns throughout the fiscal year.
- Grasp the company's vision, mission, objectives, products, and services to embody the brand's voice and character at various events.
Required Skills and Experience
- Proven experience as a Product/Brand Manager in the FMCG or Tobacco sector.
- Proficiency in English is essential.
- Capability to manage projects efficiently in an international context.
- Strong Communication and Interpersonal Skills.
- Analytical mindset with a results-oriented approach.
- Advanced proficiency in Microsoft Office (PPT and Excel).
What We Provide
In exchange for your contributions to our future, we offer a comprehensive compensation package that includes a competitive salary, bonus structure, and various benefits such as a robust pension plan, generous vacation time, and flexible/hybrid working arrangements. At Imperial, you will have the chance to develop, innovate rapidly, and contribute to our mission of paving the way for a healthier future, providing moments of relaxation and enjoyment for our consumers.
Our Commitment to Inclusion
About Our Company
We are a truly global organization, the fourth largest in our industry, operating in 120 markets. Our inclusive and innovative global FMCG business is supported by 25,000 dedicated employees. As we embark on a new growth phase, we are evolving. Our work culture is characterized by a challenger mindset, consistently questioning the status quo, allowing individuals to bring their best selves to work. Our agility and collaboration are key drivers of our ambitions, innovation, and success, all supported by our award-winning development programs that create exciting and rewarding career opportunities for everyone. We are fully committed to fostering an environment that celebrates and respects diversity at all levels.
