Brand Strategist

hace 3 días

Madrid, Madrid, España Academyofdigitalindustries A tiempo completo
About Academy of Digital Industries

Academy of Digital Industries is a pioneering education platform that combines the power of workshops and masterclasses to drive innovation and growth. With a global network of over 30,000 alumni, we are shaping the future of education and empowering individuals to challenge convention and create positive change.

Role Overview

We are seeking a highly skilled and strategic Brand Strategist to join our Global Marketing team at Academy of Digital Industries. The ideal candidate will be responsible for developing and implementing brand strategies that drive business growth and align with our overall business objectives.

Main Responsibilities
  • Develop and manage brand architecture that aligns with overall business objectives.
  • Execute global brand strategies that resonate with target audiences and drive business growth.
  • Create and maintain comprehensive brand guidelines to ensure consistency across all channels and customer touchpoints.
  • Define and articulate the brand's unique value proposition and positioning, including messaging and tone of voice, based on consumer personas.
  • Conduct in-depth market research and analysis to identify opportunities, threats, and consumer insights.
  • Develop detailed consumer personas based on market research, business objectives, and product offerings to understand customer needs and motivations.
  • Establish and track KPIs to measure brand health and effectiveness.
  • Oversee the evolution of the brand identity in each country, ensuring consistency with the global brand vision.
  • Conduct regular brand audits to assess brand equity and identify areas for improvement.
  • Develop and implement strategies to enhance brand performance and ROI.
Requirements
  • 4+ years of experience in brand management or strategy.
  • Proven track record of developing and implementing successful brand strategies.

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