Brand Strategist
hace 4 semanas
About Lastminute.Com
Lastminute.Com is the European Travel Tech leader in Dynamic Holiday Packages. Our mission is to lead the travel industry by leveraging technology to simplify, personalise, and enhance our customers' travel experience.
Job Description
We're transforming brand management for our portfolio of brands, including lastminute.Com, weg.De, Rumbo, and Volagratis. As a Senior Brand Leader, you will be a strategic thinker with a passion for storytelling and a proven track record of leveraging data to drive brand success.
Key Responsibilities:
- Brand Strategy: Analyse complex data points and translate them into clear, actionable brand strategies that drive business growth. Craft compelling narratives that effectively communicate our brand message and values.
- Brand & PR Management: Lead the development and execution of comprehensive multi-channel brand campaigns, from concept creation to activation to drive brand awareness and consideration. Demonstrate a deep understanding of reactive marketing principles and leverage them to capitalise on key consumer moments, ensuring our brand remains relevant and resonates with our target audience.
About You
We're looking for a Senior Brand Leader who is passionate about storytelling and has a proven track record of leveraging data to drive brand success. If you have a passion for brand management and a desire to work with a leading travel tech company, we'd love to hear from you.
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