Brand Marketing Strategist
hace 2 días
The Brand Specialist role is a key position within our marketing team, responsible for driving the development and execution of our brand marketing strategy and campaigns. This individual will work closely with the Brand Manager and project leads to elevate our brand presence and achieve business objectives.
Key Responsibilities:- Develop and implement 360-degree campaigns to boost brand penetration and drive business growth.
- Conduct market and consumer research, analyzing data from sources such as Nielsen and Kantar to inform marketing strategies.
- Collaborate with the Marketing team to develop and implement the annual business plan, ensuring alignment with national strategy and budget tracking.
- Establish strong relationships with internal stakeholders, including the Red Bull HQ and Kastner team, to align on strategy and identify new opportunities.
- Create branding and through-the-line communication for specific marketing projects, working closely with advertising and creative teams.
- At least 5 years of experience in FMCG product/brand marketing.
- Proven track record of leading cross-functional 360-degree projects and engaging stakeholders.
- Experience working with data, including Nielsen and Kantar research.
- University degree in Business Administration, Economics, Marketing, or similar.
- Fluent English, written and spoken.
This is an exciting opportunity for a motivated and entrepreneurial individual to join our team and contribute to the success of Red Bull Gruppe. If you are passionate about marketing and aligned with our values, we encourage you to apply.
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