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Retention and Loyalty Strategist
hace 2 meses
At Humankind Global Recruitment, we're seeking a seasoned marketer to lead our retention and loyalty efforts. As Director of Retention and Loyalty, you'll be responsible for developing and implementing strategies to increase customer engagement and profitability.
Key Responsibilities:- Translate vision and strategy into concrete, measurable goals and identify process improvements with clients, partners, and agency teams.
- Oversee retention performance and establish KPIs to measure success.
- Formulate strategies to achieve annual incremental sales, reduce customer churn, and maximize LTVs.
- Provide input into the CRM operating budget and oversee the efficient use of marketing spend.
- Act as a subject matter expert on increasing customer engagement and implementing rewards and discounts programs.
- Ensure rewards programs are optimized for customer satisfaction and profitability.
- Develop best practices for lifecycle management, segmentation, and targeting strategies and report results and learnings to all teams.
- Manage test and learn capabilities for campaign improvement and provide consulting on Design of Experiments (DoE), including A/B and multivariate testing.
- Establish testing methodologies and ensure accuracy of data-driven insights and generate actionable customer behavior insights for Marketing and Product teams.
- Forge strong partnerships with the Heads of Marketing team to ensure brand strategy execution.
- Partner with product and engineering teams to deploy world-class loyalty programs and customer experiences.
- Collaborate with analytics to set up processes and dashboards for program performance measurement.
- Lead product recommendations to develop global CRM technology strategy.
- Ensure proper governance and controls with Operations and IT for new initiatives.
About You:
We're looking for a seasoned marketer with a blend of CRM, marketing, analytical, and communication skills. You'll be a leader with a track record of delivering highly personalized, real-time experiences that drive customer engagement and profitability. If you're passionate about retention and loyalty, we'd love to hear from you.
