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Lead SEM Strategist
hace 2 meses
Company Overview
Lastminute is a prominent player in the European Travel Technology sector, specializing in Dynamic Holiday Packages. Our diverse portfolio includes renowned brands such as Volagratis, Rumbo, Bravofly, Jetcost, and Hotelscan.
Our mission is to revolutionize the travel industry by harnessing technology to simplify, personalize, and enhance the travel experiences of our customers. We excel in transforming online travel, empowering our customers to pursue their unique adventures.
We are committed to investing in talented individuals who align our offerings with customer needs and keep us at the forefront of technological advancements. With over 1,700 employees across global offices, we develop proprietary products and services that enhance the entire travel journey for millions.
Our culture is rooted in a commitment to inclusivity across various dimensions, including race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility. We believe in fostering an equal opportunity environment that celebrates the uniqueness of every team member. We value diverse experiences and perspectives, recognizing that diversity drives innovation. We strive to ensure our workforce reflects the communities we serve.
Position Overview
The SEM team is seeking a driven and highly skilled Lead SEM Strategist to join our ranks.
The Lead SEM Strategist will collaborate closely with the SEM Head, taking charge of the planning, execution, and analysis of various business strategies across our brands and products, with a primary focus on the SEM channel. This role will align with marketing and business objectives utilizing Google Ads, Bing Ads, and other Performance Marketing tools.
In this position, you will oversee daily SEM operations and performance metrics for a selection of markets and account managers. You will coordinate with various internal teams and assume full responsibility for strategy and coordination for one of our flagship products, while also leading multiple SEM initiatives.
Key Responsibilities
- Formulate customer acquisition strategies across diverse products for the SEM channel.
- Continuously monitor sales, profitability, and performance targets.
- Provide performance reports and insights to the team and stakeholders, promoting innovative ideas and methodologies.
- Engage with product owners and coordinate internally to devise effective SEM strategies.
- Identify growth opportunities, test hypotheses, and scale successful tests to enhance performance marketing traffic.
- Proactively monitor competitive metrics, including market share and competition.
- Develop, lead, and implement an effective app and mobile strategy for the business.
- Create solutions and automation processes to ensure operational consistency and efficiency.
- Deliver annual forecasts and target estimations.
Qualifications
Essential Skills and Experience
- Extensive Performance Marketing experience, with a minimum of 5 years focused on SEM.
- Advanced proficiency in Excel for interpreting and analyzing large datasets from various sources.
- Strong analytical and numerical skills, with a data-driven mindset.
- Dynamic individual with the ability to leverage data to inform marketing decisions.
- Experience managing substantial budgets for Paid Search campaigns.
- Familiarity with web analytics tools, such as Google Analytics.
- Solid understanding of automated bidding strategies (Google Ads, Search Ads 360, etc.).
- Willingness to collaborate with departments beyond the SEM team to enhance paid search campaigns.
Desirable Skills
- Basic knowledge of MySQL and BigQuery.
- Understanding of A/B testing tools.
- Experience with DSP and DMP/CDP solutions is advantageous.
- Familiarity with App Campaigns is a plus.
- Proficiency in German, French, or Italian as a secondary language is beneficial.
What We Offer
By joining Lastminute, you will have the opportunity to:
- Become part of a dynamic team in an inclusive international environment.
- Advance your career through our internal mobility programs.
- Enjoy flexible working hours to manage your schedule.
- Experience a shorter workweek (36 hours), including 4 hours on Friday mornings.
- Benefit from dedicated time for learning and development on Friday mornings.
- Access continuous training through our company platform.
- Enjoy employee discounts on travel.
- Receive 2 days off annually for volunteering purposes.
- Take advantage of complimentary snacks, fruits, hot drinks, and beverages at our offices.
