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Crm Marketing Manager
hace 2 meses
About Alpadia Language Schools
Alpadia Language Schools is a leading provider of language travel services, with a network of schools spanning seven countries. Our mission is to deliver high-value products and life-changing decisions to our customers, while automating and simplifying complex customer journeys.
Job Description
We are seeking a highly skilled Crm Marketing Manager to join our team in Barcelona. As a key member of our marketing department, you will be responsible for driving a plan to transform the way we communicate with our clients, aligned with our commercial strategy drawn from data, insights, and analysis from various sources.
Key Responsibilities
- Develop and implement a comprehensive CRM Marketing strategy to improve customer acquisition, retention, and loyalty, ensuring maximum profitability.
- Segment and leverage the database for efficient and effective campaign targeting, as well as oversee all direct communications with customers through CRM.
- Create and manage marketing campaigns within the Salesforce Marketing Cloud platform, including email campaigns, and potentially other channels.
- Analyze data and campaign results to draw insights and make data-driven decisions.
- Develop reports and dashboards to track campaign performance.
- Implement A/B or multivariate testing strategies to improve campaign performance.
- Have strong project management skills to own the CRM Marketing area and roadmap, build relationships with all the stakeholders, and ensure the timely delivery of the projects.
- Conduct customer and campaign analysis to ensure the CRM strategy aligns with company goals and customer needs.
- Work closely with sales, customer care, IT, and other internal teams to ensure CRM activities are integrated and aligned with company goals.
- Collaborate with these teams to improve the whole user journey experience.
Requirements
- Previous solid experience in a CRM role, with experience with Salesforce Marketing Cloud preferred.
- Experience building end-to-end campaigns and data pipelines into Salesforce Marketing Cloud and building personalized journeys across multiple channels.
- Experience managing stakeholders, finding business opportunities, and translating them to Marketing communications and projects.
- Strong understanding of CRM principles and strategies.
- Strong analytical skills with a goal-oriented attitude.
- Excellent communication and leadership skills.
- Attention to detail and ability to multitask.
- Bachelor's degree in business, marketing, or relevant field.
- Advanced degree or relevant certification (like Salesforce Marketing Cloud certification) is preferred.
What We Offer
- The opportunity to develop your skills in an international environment, in the exciting field of language travel.
- Flexible working policy.
- A young and dynamic work atmosphere.
- An environment where corporate ethics and sustainable development matter.
- Discounts on medical insurance.
- Free language courses abroad every year.
- Competitive salary.
- Lunch vouchers.
- Free coffee and tea.
- Free breakfast on Mondays and fresh fruit on Thursdays.
