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Crm Marketing Manager

hace 2 meses


Barcelona, Barcelona, España Alpadia Language Schools A tiempo completo

About Alpadia Language Schools

Alpadia Language Schools is a leading provider of language travel services, with a network of schools spanning seven countries. Our mission is to deliver high-value products and life-changing decisions to our customers, while automating and simplifying complex customer journeys.

Job Description

We are seeking a highly skilled Crm Marketing Manager to join our team in Barcelona. As a key member of our marketing department, you will be responsible for driving a plan to transform the way we communicate with our clients, aligned with our commercial strategy drawn from data, insights, and analysis from various sources.

Key Responsibilities

  • Develop and implement a comprehensive CRM Marketing strategy to improve customer acquisition, retention, and loyalty, ensuring maximum profitability.
  • Segment and leverage the database for efficient and effective campaign targeting, as well as oversee all direct communications with customers through CRM.
  • Create and manage marketing campaigns within the Salesforce Marketing Cloud platform, including email campaigns, and potentially other channels.
  • Analyze data and campaign results to draw insights and make data-driven decisions.
  • Develop reports and dashboards to track campaign performance.
  • Implement A/B or multivariate testing strategies to improve campaign performance.
  • Have strong project management skills to own the CRM Marketing area and roadmap, build relationships with all the stakeholders, and ensure the timely delivery of the projects.
  • Conduct customer and campaign analysis to ensure the CRM strategy aligns with company goals and customer needs.
  • Work closely with sales, customer care, IT, and other internal teams to ensure CRM activities are integrated and aligned with company goals.
  • Collaborate with these teams to improve the whole user journey experience.

Requirements

  • Previous solid experience in a CRM role, with experience with Salesforce Marketing Cloud preferred.
  • Experience building end-to-end campaigns and data pipelines into Salesforce Marketing Cloud and building personalized journeys across multiple channels.
  • Experience managing stakeholders, finding business opportunities, and translating them to Marketing communications and projects.
  • Strong understanding of CRM principles and strategies.
  • Strong analytical skills with a goal-oriented attitude.
  • Excellent communication and leadership skills.
  • Attention to detail and ability to multitask.
  • Bachelor's degree in business, marketing, or relevant field.
  • Advanced degree or relevant certification (like Salesforce Marketing Cloud certification) is preferred.

What We Offer

  • The opportunity to develop your skills in an international environment, in the exciting field of language travel.
  • Flexible working policy.
  • A young and dynamic work atmosphere.
  • An environment where corporate ethics and sustainable development matter.
  • Discounts on medical insurance.
  • Free language courses abroad every year.
  • Competitive salary.
  • Lunch vouchers.
  • Free coffee and tea.
  • Free breakfast on Mondays and fresh fruit on Thursdays.