Strategic Customer Relationship Manager
hace 2 días
We are seeking a highly skilled and experienced Strategic Customer Relationship Manager to join our team at Takeda. As a key member of our commercial team, you will be responsible for leading and developing local strategic customer relationships to grow our business within compliance and legal requirements.
Key Responsibilities- Therapy & Product Liaison
- Deliver agreed strategy and all necessary tactics within the key accounts to drive Takeda performance, including delivering product and therapeutic knowledge, detailing to prescribers, and negotiating sales terms with hospital pharmacies.
- Run high-level scientific meetings with customers to convey product importance.
- Operate in a manner that is always in line with compliance and legal requirements and according to the marketing and sales strategies.
- Participate at congresses, meetings, and trainings.
- Act as an ambassador for the Takeda brand, its vision, and values that achieves patient focus at all levels of the business.
- Have a deep understanding of respective area and products, including knowledge of products, product strategy, positioning, key messages, programs, company developments, customers, and competitors.
- Responsible for continuous expansion of his/her knowledge, identifying gaps and new requirements specific for his/her context and addressing them proactively and independently.
- Understand the impact of Takeda's drugs on patient's life from diagnosis to hospital consultation and ongoing treatment. Deliver Takeda value proposition informed by patient pathway insight.
- Proactively employs creative thinking in order to best meet client needs, continuously strive to identify maximum value for both clients and Takeda.
- Account Management
- Formulate comprehensive and insightful key account plans to build, manage, and improve trustful relationships with key stakeholders, whilst maximizing Takeda performance.
- In coordination with supply chain, ensure Takeda product(s) is/are available at account level.
- Support and collaborate with In-Field Market Access territory partner to gain product access to local formularies and/or protocols within your accounts.
- Develop deep local insights into priority accounts in order to shape and implement innovative offerings to meet account needs.
- In coordination with the Brand Manager, shape and identify key marketing strategies that reflect customer needs and implement activities to support this strategy.
- Active participation in marketing strategy definition to provide input when required.
- Participation in the formulation and execution of account plans (in coordination with in-field market access) focused on fulfilling clients needs and therefore driving maximization of commercial performance.
- Commercial Excellence
- Prioritize and manage accounts within assigned territory by assessing appropriate business opportunities through contacts with key decision makers and important local players.
- Make changes as needed from new business opportunities and changes in the market place to achieve financial objectives.
- Analyze territory sales and competitors together with customer behavior for best KAM or IFP planning.
- Perform local marketing and sales analyses and gain patient flow insights.
- Champion Key Account Management approach and share best practices among KAM team.
- Track and communicate KPIs and performance metrics as defined in the account plan.
- Form, execute, and follow-up tactics and KAM plans in regards to strategies and objectives for business areas in a cost-effective way leading to best ROI.
- Report on progress and deviations to First Line Manager or Business Unit Director.
- Weekly reporting and analyzing and follow-up of activities in CRM system.
- Communication & Cross-Functional Collaboration
- Develop and maintain strong, effective, and constructive relationships with external partners including KOLs, therapy nurses, other HCPs, patient associations (non-direct relationship), hospital pharmacists, and administration to name a few by taking a leadership role in the communication and liaison between all external customers.
- Serve as a central coordinator infield of the contact and communication for account related activities with HCPs (face of One Takeda) communicating value that Takeda provides to clients.
- Transmits clients voice and needs to the organization and coordinates the required resources within Takeda to respond to them.
- Orchestrates different channels to provide best content for clients with support from back-office (marketing, omnichannel BP).
- Build and apply understanding of customer organizations and networks to develop relationship maps.
- Develop relationships with clients that are perceived as unbiased partnerships with client's best interests at the forefront instead of commercial transactions.
- Proactively engage in collaboration with fellow KAM team as well as other field partners, including MSLs, IFMA, and Project Managers (where available) to ensure alignment in objectives and coordination of activities with accounts and external stakeholders.
- Identify and raise relevant issues and propose potential solutions through the appropriate internal and external channels.
- Conduct market surveillance and communicate in-field intelligence on customer insights, external stakeholder activities, and trends to key internal stakeholders, particularly the BU Head and Product Manager on a regular basis.
- Share best practices and daily bases personal experiences among the team.
- Others
- Ensure business objectives are met in full compliance with laws, regulations, and Takeda standards of Business Conduct and Ethics.
- Monitors compliance with external and internal policies and procedures.
- Promotes, encourage, and demonstrate commitment to Takeda-ism philosophy and values.
- Communicate to pharmacovigilance department any adverse reaction at the time of becoming aware of it, following company's internal procedures.
- Ensure development and implementation of an annual quality plan within the scope of responsibility.
- Promote, encourage, and demonstrate commitment to Takeda-ism philosophy and values.
- Communicate any adverse reaction as soon as it is identified to the Pharmacovigilance Department as detailed in the company's internal procedures.
- Act according to Corporate, Compliance, Ethical codes, and Legal standards.
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