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Marketing Campaign and Operations Manager

hace 2 meses

Madrid, Madrid, España IPC Systems, Inc A tiempo completo

About IPC Systems, Inc.

IPC Systems, Inc. is a leading fintech company that specializes in cloud-based trading communications and managed connectivity solutions. Our global presence enables us to support local markets and provide cutting-edge technology to our clients.

Our Mission

We are committed to solving business challenges and adapting to regulatory changes in the fast-paced global financial markets. Our goal is to provide our clients with consistent market access, a strong competitive advantage, and enhanced operational efficiency.

Our Values

We value diversity and inclusion, and we are committed to attracting, nurturing, and promoting diverse talent across our workforce. We believe that diverse teams make the strongest teams, and we encourage people from all backgrounds to apply.

About the Role

We are seeking a highly skilled Marketing Campaign and Operations Manager to drive our marketing and sales initiatives. The successful candidate will be responsible for managing our HubSpot platform, executing digital campaigns, and collaborating closely with our Product, Inside Sales, and Direct Sales teams.

Key Responsibilities

  • HubSpot Management: Optimize and manage our HubSpot platform to streamline processes and enhance efficiency.
  • Lead Generation: Execute top-of-the-funnel strategies, ensuring smooth integration between HubSpot and Salesforce to drive lead generation and sales conversion.
  • Digital Campaigns: Coordinate and execute targeted digital campaigns to maximize reach and engagement.
  • Account-Based Marketing (ABM): Run ABM campaigns, working with Sales leaders and Inside Sales teams to create and track digital campaigns.
  • Data Management: Maintain HubSpot data lists from inbound resources such as events, webinars, IPC Salesforce data, and the website to ensure data accuracy and usability.
  • Collaboration: Collaborate with the design and global events manager to drive pre-event marketing, manage invites, and analyze post-event data.
  • Content Creation: Draft, edit, and enhance email marketing content, working closely with professional copywriters.
  • Flexibility: Ability to support the global marketing team as and where needed with ad-hoc marketing operational items.

Requirements

  • Education: Bachelor's degree in Marketing, Business, or related field.
  • Experience: 5 years of professional experience.
  • Skills: Proven experience with marketing software platforms (HubSpot essential), analytic tools, and databases.
  • Leadership: Experience in a managerial role with knowledge of the broader Marketing and Sales Function.
  • Communication: Excellent communication and project management skills.
  • Problem-Solving: Detail-oriented with strong analytical and problem-solving abilities.
  • Teamwork: Ability to work effectively in cross-functional teams.
  • Adaptability: Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities with a 'can do' attitude.

What We Offer

  • Competitive Compensation: Competitive base salaries and benefits package.
  • Professional Development: Tuition reimbursement, certification bonus program, and access to LinkedIn Learning.
  • Wellness Program: Employee wellness program and employee referral scheme.