Marketing Operations Manager

hace 3 días

Madrid, Madrid, España Ipc Systems A tiempo completo
Marketing Campaign and Operations Manager

At IPC Systems, we're seeking a highly skilled Marketing Campaign and Operations Manager to drive our marketing and sales initiatives. As a key member of our marketing team, you'll be responsible for managing our HubSpot platform, executing digital campaigns, and collaborating with our Product, Inside Sales, and Direct Sales teams to deliver global marketing campaigns.

Key Responsibilities:
  • HubSpot Management: Optimize and manage our HubSpot platform to streamline processes and enhance efficiency.
  • Lead Generation: Execute top-of-the-funnel strategies, ensuring smooth integration between HubSpot and Salesforce to drive lead generation and sales conversion.
  • Digital Campaigns: Coordinate and execute targeted digital campaigns to maximize reach and engagement.
  • Account-Based Marketing (ABM): Run ABM campaigns, working with Sales leaders and Inside Sales teams to create and track digital campaigns.
  • Data Management: Maintain HubSpot data lists from inbound resources such as events, webinars, IPC Salesforce data, and the website to ensure data accuracy and usability.
  • Collaboration: Collaborate with the design and global events manager to drive pre-event marketing, manage invites, and analyze post-event data.
  • Content Creation: Draft, edit, and enhance email marketing content, working closely with professional copywriters.
Requirements:
  • Education: Bachelor's degree in Marketing, Business, or related field.
  • Experience: Proven experience with marketing software platforms (HubSpot essential), analytic tools, and databases.
  • Experience in a managerial role with knowledge of the broader Marketing and Sales Function.
  • Experience working with other Marketing specialties like Product Marketing, Public Relations, and Digital Marketing.

We're looking for a highly motivated and experienced professional to join our team. If you're passionate about marketing and have a proven track record of success, we encourage you to apply.

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