Senior Marketing Operations Manager

hace 3 días


Madrid, Madrid, España Amazon A tiempo completo
Senior Marketing Operations Manager - Amazon Freight

Are you passionate about driving customer experience at scale in a fast-growing business? Amazon Freight is expanding rapidly across Europe, and we're seeking a Senior Marketing Operations Manager to lead our B2B Marketing Operations strategy.

About the Role

We're looking for a customer-focused, detail-oriented, and experienced professional to own the Marketing Technology (MarTech) stack and Analytics for the Amazon Transportation Services Marketing team.

Key Responsibilities
  1. Create and manage the MarTech product roadmap and strategy, influencing product teams and collaborating on roadmaps.
  2. Own the overall marketing technology ecosystem, platforms, systems, and tools, liaising with the Tech team and 3rd party providers when required.
  3. Develop tools and capabilities to enable full funnel marketing attribution, manage lead capturing and lead conversion tools like Pardot, Marketo, and Salesforce.
  4. Create and manage dashboards showcasing marketing metrics and candidate quality to monitor and improve the lead acquisition funnel.
  5. Spearhead lead generation machine learning tool, measure the effectiveness of user journey and marketing campaigns using A/B testing, web analytics, and CRM software.
  6. Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integrations with marketing automation platforms.
  7. Ensure marketing automation best practices and capture feedback for platform and process enhancements, document and lead training for marketing automation processes.

We're looking for someone who loves solving complex problems with simple automated solutions and data, and has a passion for automation and ML/AI models. If you're excited about using your creativity to change the direction of the entire transportation and delivery sector to raise the bar on customer experience, this is your opportunity.



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