Senior Marketing Operations Manager

hace 6 días

Madrid, Madrid, España Veeva Systems A tiempo completo
About the Role

We are seeking a highly skilled Senior Marketing Operations Manager to join our talented EU Marketing team at Veeva Systems. This is a unique opportunity to help enable a Vertical SaaS marketing team with technology, processes, and best practices to optimize marketing campaign performance and buyer experience.

Key Responsibilities
  • Produce quarterly, high-quality campaign analyses and identify trends that provide early insights with the goal of improving ABM, event, and digital campaign performance across the EU.
  • Establish a semi-annual marketing automation trend and best practices communication to optimize channel outreach, program conversions, and overall target database engagement.
  • Partner with regional marketing leaders to translate marketing data into actionable insights to help drive continuous performance improvements.
  • Be regarded as the in-house expert consultant for our EU team to create optimized campaign journeys, enhanced nurture programs, and persona-focused segmentation.
  • Develop a library of training content for marketing automation topics such as persona-based data segmentation, Pardot engagement studio best practices, and email testing.
  • Deliver quarterly campaign performance metrics and provide proactive recommendations for maximizing account engagement, opportunity creation, campaign influence, and marketing spend optimization.
  • Produce Veeva Summit event reporting and be fully capable of providing weekly and post-event analytics to both operational and executive-level audiences.
Requirements
  • 5+ years of experience in a fast-growth B2B enterprise software (SaaS) or high-tech life science company supporting ABM campaign deployment and optimization with a strong understanding of key marketing concepts including campaign planning, execution, testing, and metrics.
  • Demonstrates a strong ability to think through marketing operations strategies with the team and enable them to execute with speed.
  • CRM and Marketo (or equivalent) proven working knowledge/certification required.
  • Persona-focused database segmentation and augmentation expertise.
  • Strong excel expertise.
  • Ability to build relationships working in a cross-functional global environment.
  • Possesses proven data manipulation and analytical capabilities designed to translate raw marketing data into performance improvement insights, and can communicate related recommendations through storytelling that drives impactful and measurable change.
  • Critical thinking, attention to detail, and problem-solving skills required.
  • Hands-on, strong team player with a positive attitude and excellent oral and written English communication skills.
  • Ability to own and deliver on multiple strategic projects under aggressive timelines within a multinational matrixed team structure.
  • Proven ability to excel in a dynamic environment.
  • Bachelor's degree required.
  • Nice to have: Analytics platform (Tableau, Sigma, etc.) experience or equivalent. Basic knowledge of SQL or other database expertise. Advanced technical skills in HTML coding, CSS, JavaScript. Digital marketing knowledge: web tracking, Google Analytics. Vendor management experience. Life sciences industry experience is a plus.

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