Marketing Operations Lead

hace 6 días

Madrid Centro, Madrid, España Deel A tiempo completo

About Deel

Deel is a global company that specializes in international payroll and compliance solutions. We're a team of self-driven individuals from over 150 countries, united by our passion for building and solving problems in the world of remote work.

Our Mission

We believe that companies should be able to hire the best talent from anywhere in the world, without borders. To make this a reality, we're building the tools and expertise needed to simplify global hiring, management, and compliance.

The Role

We're looking for a Senior Manager to join our Revenue Strategy and Operations team, specifically to lead our marketing operations function. As the Senior Manager of Marketing Operations, you'll play a crucial role in driving strategic and operational initiatives across our growth team to improve performance and enhance the impact of marketing on Deel's growth trajectory.

Key Responsibilities

  1. Marketing Operations Infrastructure: Oversee the day-to-day management of marketing operations infrastructure within HubSpot and other core marketing technologies.
  2. Campaign Execution: Partner closely with growth and demand generation counterparts to strategically enhance campaign execution, audience targeting, and lead-to-revenue modeling.
  3. Lead Quality and Optimization: Collaborate with growth and pipeline/sales operations to monitor and optimize lead quality through the funnel.
  4. Lead Capture and Attribution: Establish and manage proper lead capture, attribution, engagement, and campaign infrastructure.
  5. Operations and Automation: Continuously identify opportunities to drive operations and automation initiatives that improve funnel outcomes and support pipeline growth objectives.
  6. Marketing Programs and Campaigns: Design, build, and manage a variety of marketing programs and campaigns.
  7. Data Architecture and Synchronization: Own and collaborate with Systems and Data team to ensure data architecture and synchronization between HubSpot and Salesforce to ensure accuracy.

Requirements

5+ years of experience in marketing operations, with demonstrated experience managing marketing technology systems, processes, and data at fast-paced B2B organizations.

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