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Marketing Operations Specialist, AWS EMEA Marketing
hace 2 meses
Job Summary:
Amazon Web Services (AWS) is seeking a highly analytical and detail-oriented Marketing Operations Specialist to support the growth of our EMEA marketing programs. The ideal candidate will have experience in building and implementing lead management processes to drive customer engagement and education.
Key Responsibilities:
- Partner with EMEA Lead Management Specialists to develop best practices across lead management and roll out established ones across EMEA.
- Lead the development of performance marketing related lead management to ensure a direct and real-time connection between AWS customers and business development reps.
- Transform customer insights into projects, features, and processes to drive business growth.
- Collaborate with the global lead management team to define and improve lead scoring across all customer segments.
- Act as a strategic advisor to marketing managers, helping them define customer engagement models via digital and human touch.
- Develop weekly, monthly, and quarterly business reviews pertinent to lead management and present findings and recommendations to marketing and sales leadership teams.
- Identify drivers of business problems and trends at their root, while understanding the broader context.
- Serve as a single point of contact and subject matter expert on lead management processes.
- Partner with EMEA Lead Management Specialists and Business Intelligence/Data Science to develop lead conversion and marketing pipeline forecasts and goals/KPIs.
Basic Qualifications:
- Experience analyzing data and best practices to assess performance drivers.
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Fluency in English (speaking, writing, and reading).
- Bachelor's degree.
- Experience with CRM systems.
