Digital Operations Lead

hace 4 días

Madrid Centro, Madrid, España UCB A tiempo completo

About the Role

We are seeking a highly skilled Digital Operations Lead to join our Immunology team at UCB in Madrid, Spain.

Key Responsibilities

  • Drive the transformation of our omnichannel, data-driven Go-to-Market model and customer-facing interactions.
  • Develop and optimize current channels, requiring extensive digital media knowledge, expertise in marketing automation, and a passion for analytics.
  • Create, monitor, optimize, and report on multichannel campaigns via Sales Force Marketing Cloud.
  • Implement lead scoring practices to enhance conversion rates.
  • Conduct A/B tests to improve key metrics: open rates, clicks, leads, conversions.
  • Map, update, and implement marketing automation and lead generation processes.
  • Train marketing colleagues and field teams on digital marketing best practices.

Requirements

  • Bachelor or Master in Digital Management, Business Informatics, or similar qualification required.
  • Minimum 3-5 years of relevant digital experience in a company or agency environment.
  • Passionate about digitalization, advanced knowledge of trends, and digital communication channels.
  • Experience with marketing automation tools and Google Analytics; Salesforce Marketing Cloud preferred.
  • Fluent in Spanish with a good knowledge of English.
  • Proven track record in developing high impact omnichannel solutions aligned with ecosystem drivers.

What We Offer

As a Digital Operations Lead at UCB, you will have the opportunity to work with internal stakeholders, including medical, marketing, access, and sales teams, to drive digital transformation and improve customer experiences.

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