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Digital Transformation Lead

hace 2 meses

Madrid, Madrid, España UCB A tiempo completo

About the Role

We are seeking a highly skilled Digital Operations Lead to join our Immunology team at UCB. As a key member of our team, you will be responsible for driving the transformation of our omnichannel, data-driven Go-to-Market model and customer-facing interactions.

Key Responsibilities

  • Create, monitor, optimize, and report on multichannel campaigns using Sales Force Marketing Cloud.
  • Manage all steps of campaign setup with Solutions team and European Marketing resources.
  • Implement lead scoring practices to enhance conversion rates.
  • Conduct A/B tests to improve key metrics: open rates, clicks, leads, conversions.
  • Map, update, and implement marketing automation and lead generation processes.
  • Train marketing colleagues and field teams on digital marketing best practices.

Requirements

  • Bachelor or Master in Digital Management, Business Informatics, or similar qualification required.
  • Minimum 3-5 years of relevant digital experience in a company or agency environment.
  • Passionate about digitalization, advanced knowledge of trends, and digital communication channels.
  • Experience with marketing automation tools and Google Analytics; Salesforce Marketing Cloud preferred.
  • Fluent in Spanish with a good knowledge of English.
  • Proven track record in developing high impact omnichannel solutions aligned with ecosystem drivers.

About UCB

UCB is a global biopharmaceutical company dedicated to the discovery and development of innovative treatments for patients with severe diseases. We are committed to making a difference in the lives of patients and their families.