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Crm Specialist LAN758

hace 2 meses

Madrid Centro, Madrid, España Lastminute Group A tiempo completo
About the Role

Lastminute Group is seeking a highly skilled CRM and Social Media Specialist to join its Marketing team based in Chiasso. The ideal candidate will have a natural passion for communication, user engagement, and content creation, and will be highly creative and aware of the power of communication to create engagement, drive results, and inspire people's behaviors.

As our new CRM and Social Media Specialist, you will be part of an international and cross-functional team. You will execute CRM and social marketing strategies based on commercial objectives and implement creative, cost-efficient campaigns to retain more customers and increase the unitary margin.

Key Responsibilities
  1. Develop and Implement a Successful CRM Strategy: Leverage all available user bases to create a comprehensive CRM strategy that aligns with the company's commercial objectives.
  2. Create Unique Content: Develop high-quality content for the CRM strategy, products, initiatives, and different channels, ensuring alignment with the company's content strategy and marketing goals.
  3. Publish and Promote Content: Publish high-quality content through CRM and Social Media channels, pushing it to the target audience and driving engagement.
  4. Provide Requirements and Specifications: Contribute to the requirements and specifications for CRM and content-related projects, clearly communicating and maintaining relationships with all stakeholders.
  5. Track Performance and Progress: Monitor performance and progress using qualitative and quantitative metrics to measure the success of initiatives.
  6. Report on Content Performance: Provide regular reports on the performance of content projects, highlighting successes and areas for improvement.
  7. Build Engaging Newsletters: Create visually appealing newsletters that clearly highlight the benefits for customers and generate high engagement.
  8. Analyze Customer Data: Manage and analyze the customer database to provide insights and recommendations for future campaigns.