Buen Salario Inbound Marketing Director Spain

hace 2 meses

Barcelona, España Factorial Hr A tiempo completo

.The Role:We are looking for an Inbound Marketing Director to own the organic growth of Factorial for the Spanish Market.Organic channels are the main acquisition channels for Factorial since our foundation. We build valuable content for small and medium companies on the topics of people and organisational management. We create blogposts, webinars, tools, guides, ebooks, videos, etc. that capture the attention of an exponentially growing pipeline of HR managers. With time and nurturing, those relationships trigger sales conversations and new customers for Factorial.What will you be doing:- Take ownership and drive Spanish organic inbound strategy and implementation to drive massive growth in website traffic, lead acquisition and revenue.- Develop and implement SEO actions and strategies with your team.- Identify new organic revenue opportunities (outside of existing business lines), to grow our active user base.- Define and execute content promotion tactics on social media and others to attract a high volume of visitors.- Manage campaign ROIs and brand KPIs while overseeing the marketing budget and resource allocation.- Manage the Spanish inbound marketing team and external suppliers of the market: PR agency, link-building agency, copywriters, freelancers, brand ambassadors etc.- Set clear targets and ensure that the Spanish inbound marketing team is constantly pushing themselves to grow on a hard- and soft-skill level.- Work alongside the Sales, Product, Performance, and Marketing Ops teams to ensure that market goals are met.Your Profile:- You are fluent in both Spanish and English.- Previous working experience as an Inbound Marketing Manager, Demand Generation Manager, or similar role for at least 5 years in a growing company.- Excellent communication and negotiation skills.- Strong track record of achievement (demonstrated through - greater responsibility, overachievement on KPIs, fast-track promotions).- Deep knowledge about SEO: keyword research, link-building, on-page/off-page optimisation, acquisition tactics, etc.- CRM and customer journey management (funnel optimisation, nurturing, scoring, etc.).- Drive, tenacity, and results-oriented. You're hard-working, motivated to make a big impact, and you persevere until the job is done.- Initiative and growth mindset. You often come up with ingenious ways to reach your goals. In addition, you're constantly analysing the market to implement new ideas and opportunities.- Strong bias for action and the ability to foster a competitive, results-driven mentality in your team. You are extremely persistent by nature and unwilling to let your team loose or leave problems unsolved.- Analytical rigor. You know how to quantitatively analyse and optimise inbound marketing programs and growth initiatives.Bonus Points:- Experience in the B2B SaaS industry.- Entrepreneur mindset - high energy and business hungry

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