Inbound Marketing Director Spain

hace 4 semanas

Barcelona, Barcelona, España Factorial Hr A tiempo completo

The Role: We are seeking an Inbound Marketing Director to drive the organic growth of Factorial for the Spanish market. Organic channels are the primary acquisition channels for Factorial since its foundation. We create valuable content for small and medium companies on topics such as people and organizational management. Our content includes blog posts, webinars, tools, guides, ebooks, and videos that capture the attention of a growing pipeline of HR managers. With time and nurturing, these relationships trigger sales conversations and new customers for Factorial.

Key Responsibilities:
Take ownership and drive Spanish organic inbound strategy and implementation to drive massive growth in website traffic, lead acquisition, and revenue.
Develop and implement SEO actions and strategies with your team.
Identify new organic revenue opportunities outside of existing business lines to grow our active user base.
Define and execute content promotion tactics on social media and others to attract a high volume of visitors.
Manage campaign ROIs and brand KPIs while overseeing the marketing budget and resource allocation.
Manage the Spanish inbound marketing team and external suppliers of the market: PR agency, link-building agency, copywriters, freelancers, brand ambassadors, etc.

Your Profile:
You are fluent in both Spanish and English.
Previous working experience as an Inbound Marketing Manager, Demand Generation Manager, or similar role for at least 5 years in a growing company.
Excellent communication and negotiation skills.
Strong track record of achievement (demonstrated through greater responsibility, overachievement on KPIs, fast-track promotions).
Deep knowledge about SEO: keyword research, link-building, on-page/off-page optimization, acquisition tactics, etc.
CRM and customer journey management (funnel optimization, nurturing, scoring, etc.).
Drive, tenacity, and results-oriented. You're hard-working, motivated to make a big impact, and you persevere until the job is done.
Initiative and growth mindset. You often come up with ingenious ways to reach your goals. In addition, you're constantly analyzing the market to implement new ideas and opportunities.
Strong bias for action and the ability to foster a competitive, results-driven mentality in your team.
You are extremely persistent by nature and unwilling to let your team loose or leave problems unsolved.
Analytical rigor. You know how to quantitatively analyze and optimize inbound marketing programs and growth initiatives.

Bonus Points:
Experience in the B2B SaaS industry.
Entrepreneur mindset - high energy and business hungry.
Work ethics, continuous learning ambition, and motivation to join a fast-moving high-performance team.

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