User Acquisition Manager

hace 2 semanas

Madrid, Madrid, España WEEWOO SL. A tiempo completo

We manage more than 300 Mobile Apps & Games for other companies that are daily discovered by millions of new users and that have been downloaded hundreds of millions of times.


We are looking for a UA/Paid Media Manager to design and execute advertising campaigns on different platforms, as well as their follow-up.

Tasks

Role:

  • Analysis and definition of the company's User Acquisition strategy to increase the profit of the business part of the company.
  • Competitor and market analysis to find traffic opportunities for the company.
  • Coordination with other ASO, Product and Business departments for common growth strategies.
  • Tracking and analyzing key metrics affecting the department to inform management for joint decision making.
  • Responsible for major game and app campaigns in our portfolio.
  • Create, execute and optimize campaigns across advertising platforms such as Facebook Ads, Google Ads, Tik Tok, Snapchat or Search Ads.
  • Ability to commission the necessary creatives that lead to successful campaigns
  • A/B testing and KPI management on iOS and GP marketplaces.
  • Analysis of key metrics and data in search of increasing ROAS.

Requirements:

Profile:

  • Minimum 3 years of experience performing campaign optimization on Facebook Ads, Google Ads, TikTok and similar companies in the industry.
  • Degree in marketing, ADE, journalism and related disciplines.
  • Master's degree in SEM, Digital Marketing, Digital Analytics or related disciplines.
  • High communication, strategic and team management skills.
  • Experience working with mobile attribution services (AppsFlyer, Adjust...).
  • Analytical skills and passion for data.
  • Advanced level of Microsoft Excel and Powerpoint
  • Ability to selfmanage and multitask
  • Ability to work under pressure with short deadlines
  • Proactivity and willingness to learn
  • Minimum level of English B
  • Any knowledge of a language other than English would be an asset.
  • Experience in ASO would be an asset.

Benefits:

What we offer you:

  • International projection: We are a global company and your work will have worldwide exposure.
  • Creative freedom: We let you be the author so that you feel you have an impact on the decision making that influences the results.
  • Meaningful relationships: Learn from (and teach) some of the brightest and most skilled people you'll meet. We seek to create a space where talent flourishes and there is mutual support. We hire talent and leave ego at the door. Mutual support and respect are everything you're unlikely to find a more harmonious group.
  • Continuous training: We support continuous learning with training and professional growth support.
We don't offer remote or hybrid work, it is 100% face-to-face (Nuevos Ministerios, 28020, Madrid).

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