Crm Marketing Manager

hace 3 días


Madrid, Madrid, España Kaplan Languages Group A tiempo completo
Transformative CRM Marketing Role at Kaplan Languages Group

We are seeking a highly skilled CRM Marketing Manager to lead our transformation efforts, driving customer-centric communications and data-driven decision making. As a key member of our team, you will play a crucial role in shaping our customer journey and ensuring seamless integration with our commercial strategy.

Key Responsibilities:
  • Develop and implement a comprehensive CRM Marketing strategy to enhance customer acquisition, retention, and loyalty
  • Segment and leverage our database for efficient campaign targeting and oversee direct communications with customers through CRM
  • Create and manage marketing campaigns within the Salesforce Marketing Cloud platform, including email campaigns and other channels
  • Analyse data and campaign results to inform data-driven decisions and develop reports and dashboards to track campaign performance
  • Implement A/B or multivariate testing strategies to improve campaign performance and have strong project management skills to own the CRM Marketing area and roadmap

We are looking for a candidate who can quickly grasp the wider context of our business priorities and translate these into value-adding communications to customers. If you have strong project management skills, a customer-centric approach, and experience with Salesforce Marketing Cloud, we encourage you to apply.


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