Crm Marketing Manager

hace 3 días


Madrid, Madrid, España Kaplan Languages Group A tiempo completo
About the Role

We are seeking a highly skilled CRM Marketing Manager to join our team at Kaplan Languages Group. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive CRM marketing strategy to improve customer acquisition, retention, and loyalty.

Key Responsibilities
  • Develop and execute a CRM marketing strategy aligned with our commercial strategy and customer needs
  • Manage and segment our customer database for efficient and effective campaign targeting
  • Create and manage marketing campaigns within the Salesforce Marketing Cloud platform, including email campaigns and other channels
  • Analyse data and campaign results to draw insights and make data-driven decisions
  • Implement A/B or multivariate testing strategies to improve campaign performance
  • Collaborate with sales, customer care, IT, and other internal teams to ensure CRM activities are integrated and aligned with company goals
Requirements
  • Previous solid experience in a CRM role, with experience with Salesforce Marketing Cloud preferred
  • Experience building end-to-end campaigns and data pipelines into Salesforce Marketing Cloud and building personalised journeys across multiple channels
  • Strong analytical skills with a goal-oriented attitude
  • Excellent communication and leadership skills
  • Attention to detail and ability to multitask
What We Offer

We offer a competitive salary, flexible working policy, a young and dynamic work atmosphere, and a range of benefits including discounts on medical insurance, free language courses abroad, and more.


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