Crm Marketing Specialist

hace 20 horas


Madrid, Madrid, España Walters People A tiempo completo
About the Role

We are seeking a highly skilled Crm Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for managing the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan.

Key Responsibilities
  • Develop and execute a CRM strategy and communications plan leveraging appropriate marketing channels, with a focus on email, push notifications, and in-app messages.
  • Refine our multi-channel communications and develop retention strategies to deliver an outstanding customer experience.
  • Support the CRM Manager in defining the customer lifecycle and contact strategies across all customer touch-points.
  • Define key client segments for improved targeting and CRM program effectiveness.
  • Ensure that all campaigns have clearly defined success metrics that are tracked and analyzed.
About You

We are looking for a highly motivated and experienced professional with a strong background in digital marketing and CRM. You should have a minimum of 2-3 years of experience working in mobile and web environments, with a proven track record of developing and executing successful CRM strategies.

You should be proficient in HTML and have experience working with Salesforce Marketing Cloud and ESPs such as Mailchimp and Sendgrid. Good copywriting skills and the ability to develop and optimize CRM flows to drive revenue are also essential.

What We Offer

We offer a competitive salary and benefits package, including health insurance and flexible remuneration with a 100% tax exemption through Cobee. You will also have the opportunity to work with a young, international team of talented people and contribute to the growth and success of our company.

We are committed to creating an inclusive and diverse workspace where everyone's background and ideas count. We encourage everyone to apply and look forward to learning more about you.


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