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CRM and Social Media Marketing Specialist

hace 2 meses

Madrid, Madrid, España Lastminute Group A tiempo completo

About the Role

Lastminute Group is seeking a highly skilled CRM and Social Media Marketing Specialist to join its Marketing team. As a key member of the team, you will be responsible for executing CRM and social marketing strategies to drive commercial objectives and improve customer retention.

Key Responsibilities

  • Create and implement a successful CRM strategy leveraging all available customer bases
  • Develop unique content for CRM strategy, products, initiatives, and different channels
  • Publish high-quality content that aligns with the company's content strategy and marketing goals
  • Promote content through CRM and social media channels
  • Provide requirements and specifications for CRM and content-related projects, ensuring clear communication with stakeholders
  • Track performance and progress using qualitative and quantitative metrics to measure the success of initiatives
  • Prove the success of content projects by following up with reports on their performance
  • Build visually engaging newsletters that highlight customer benefits and generate high engagement
  • Manage and analyze the customer database to provide insights and recommendations for future campaigns

Requirements

  • Strong understanding of CRM and social media marketing strategies
  • Excellent content creation and publishing skills
  • Ability to track and analyze performance metrics
  • Strong communication and project management skills
  • Experience with customer database management and analysis