Customer Engagement Strategist

hace 4 semanas


Ceuta, Ceuta, España Rank Group A tiempo completo

**About Rank Group**

Rank International, a part of the Rank Group, is a leading online gaming operator in Spain with an expanding portfolio focused on bingo, casino, and sports betting. We operate four major brands: YoCasino, YoBingo, YoSports, and Enracha. Our goal is to provide entertainment to our customers through our websites and apps, accessible from mobile phones, tablets, and computers.

We develop our own bingo and slots software and offer over 2000 games from top game providers. With offices in Barcelona, Ceuta, and Malta, we strive to deliver joy and security to our customers. In the near future, we plan to expand into other regulated markets.

As a Customer Engagement Strategist - CRM Lead at Rank Group, you will play a pivotal role in developing and implementing CRM and promotional strategies tailored to all YoBrands verticals. Your primary responsibilities will include managing the development and internal education of CRM best practices within your team and the organization.

You will work closely with your team to create a culture of 'test, learn & refine' and A/B testing while continuously improving the strategy. The key focus will be on putting the customer at the heart of everything we do and driving engagement to achieve objectives such as increasing conversion, loyalty, life-time value, cross-sell, and reactivation.

Key Responsibilities:

  • Drive the CRM strategy with your team, ensuring the successful execution of CRM campaigns, including campaign approval before launch, promotion of unique selling points (USPs), and compliance with applicable regulations.
  • Serve as the internal expert and support on advanced email creation, dynamic content, coding techniques (HTML, CSS, AMPScript), and customisation possibilities.
  • Work alongside team members to automate key journeys across the customer lifecycle, ensuring relevant metrics are in place for performance analysis against key KPI metrics.

**Requirements and Qualifications:**

To succeed in this role, you should have strong analytical skills, excellent communication abilities, and experience with CRM systems and marketing automation platforms. Proficiency in HTML, CSS, and JavaScript is also essential. You will need to demonstrate a keen eye for detail, strategic thinking, and the ability to drive results-driven initiatives.

**Compensation and Benefits:**

The estimated annual salary for this position is €60,000 - €80,000, depending on experience. In addition to a competitive salary, we offer a range of benefits, including health insurance, retirement plans, and opportunities for professional growth and development.


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