PokerStars Marketing Communications Lead
hace 5 días
We are seeking an accomplished Customer Marketing Manager to join our talented team at Flutter International, part of the renowned Stars Group. This exciting opportunity will see you work closely with the Head of Customer Marketing and contribute to driving business growth through customer engagement and value.
About the Role- Create impactful customer communication plans that align with commercial objectives, leading to increased customer engagement and value.
- Lead on developing targeted strategies, actionable insights, and engaging communication that brings the PokerStars brand to life and personalizes customer content across all channels.
- Oversee the analysis of customer communication and test & learn plans to continually improve performance and provide clear recommendations to senior stakeholders.
The ideal candidate will possess excellent communication and project management skills, with the ability to work collaboratively with cross-functional teams, including Commercial, Marketing, Insight, Data, Product, and MarTech. A strong understanding of customer lifecycle strategies and the ability to develop personalized communication that resonates with customers are essential for success in this role.
Key Responsibilities- Maximize overall brand and channel engagement by implementing lifecycle strategies aligned to business outcomes, resulting in increased customer value and retention.
- Work closely with commercial, generosity, and marketing counterparts to develop a communication strategy that drives customer engagement and value.
- Develop effective communication plans and briefs to ensure successful execution of customer communication that meets commercial objectives.
PokerStars is committed to fostering a collaborative and dynamic work environment where employees can grow professionally and personally. As a Customer Marketing Manager, you will have the opportunity to make a significant impact on the company's success and contribute to shaping the future of the gaming industry.
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