CRM Lead
hace 2 meses
As our CRM Lead and member of the commercial team, you will be responsible for developing and implementing CRM and promotional strategies tailored to all YoBrands verticals. As the CRM Lead, you will manage the development and internal education of CRM best practice with your team and in the organisation by developing a culture of ‘test, learn & refine’ and A/B testing while assessing continuous improvement of the strategy.
The key focus of as the CRM Lead will be to put the customer at the heart of everything we do and drive engagement with the ultimate objectives of increasing conversion, loyalty, life-time value, cross-sell and reactivation.
You will drive the CRM strategy with your team, providing support to ensure the successful execution of CRM campaigns, including but not limited to:
- Approve campaigns to customer base before they go live; ensuring USP’s are promoted adequately whilst being compliant with all applicable regulations and execution standards.
- Serve as the internal expert and support on advanced email creation, dynamic content, coding techniques (HTML, CSS, AMPScript), and customisation possibilities.
- Work alongside team members to automate key journeys across the customer lifecycle ensuring that the relevant metrics are in place to analyse performance against key KPI metrics.
- QA: You will also be a process expert who can identify problem areas on UX, create elegant solutions to ease workflow and promote your team's natural flair for excellent execution.
Campaign analysis is very important as you will ensure our CRM campaigns are effectively measured by tracking key KPIs and monitoring real-time dashboards including customer data and behavioural patterns, to identify opportunities for improvement:
- Lifecycles: Conversion, Cross Sell and Churn.
- Channels: Delivery, Open & Click rates.
- Customers: value, recency, frequency, Average Deposit etc.
Weekly monitoring and reporting on the performance of CRM strategies and initiatives will ensure alignment with growth targets and outlining successes, challenges and recommendations to the business. Collaboration with Data teams to constantly evaluate the database – identifying bonus abuse, disengaged users, under and over bonused segments and general CRM hygiene.
A key measure of success for this role is the ability to deliver, test and execute new initiatives and tools to increase customer retention, working closely with leadership and technology teams.
- Drive innovation and excellence by leading new CRM initiatives into the business (push notifications, rich media SMS, micro segmentation etc.) to take CRM to the next level and differentiate our brand from competitors.
- Take ownership of the day-to-day relationships with key external suppliers, ensuring accuracy on new tools integration and new processes as well as campaigns are delivered on time and to budget.
Last but not least, conducting market research to identify opportunities to improve and keep up to date with the latest trends in the industry to ensure our CRM Strategy is in line with industry standards.
Qualifications- Minimum of 3 years of experience in a similar management position.
- Experience with CRM or Email marketing software essential (e.g., Emailvision/SmartFocus/Silvepop/Salesforce/Adobe).
- Proficiency in Spanish & English in both written and spoken.
- Proven experience in managing a team.
- Strong knowledge of the iGaming industry, understanding of the main competitors, as well as experience in managing CRM and promotions across Gaming or Sportsbook.
- HTML/CSS coding knowledge.
- Proven track record utilising an enterprise campaign management solution to drive multi-channel, highly segmented CRM initiatives.
- Analytical, data-driven and proficiency in engagement analytics and communication channel optimization.
- Ambitious, creative, and keen to experiment with campaigns, bringing innovative ways of thinking to everything you do.
- Experience with data quality validation frameworks.
- Excellent communication and leadership skills, always taking into account feedback from different team members.
- Demonstrates sense of passion and pride about own work.
- Outstanding organisational skills, attention to detail and the ability to prioritise with the capacity to work to tight deadlines and deliver results.
- Positive attitude, adapts well and approaches new ways of working enthusiastically.
- Ability to build strong relationships with all stakeholders, and tailor communication to meet the stakeholder’s needs.
- Proven experience of influencing at all levels of the organisation and cross-functionally, and of providing clarity and insight to complex discussions and debates to achieve resolution and understanding.
- Demonstrates determination and purpose to deliver and achieve the best results for the organisation.
You’re probably wondering outside of a fun, exciting and varied role – what else do you get? You’ll get a fantastic salary combined with some leading benefits. is important to us too... From hybrid working and colleague support networks to menopause support and weekly PepTalks, we’re here for you.
We’ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us.
Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.
The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers.
We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.
#J-18808-Ljbffr-
CRM Lead
hace 2 meses
Ceuta, España Rank International A tiempo completo**Company Description** Rank International (Part of Rank Group) is a leading online gaming operator in the Spanish markets with an expanding online and offline portfolio focused on bingo, casino and sports betting with 4 leading brands: YoCasino, YoBingo, YoSports and Enracha. Our goal is to provide entertainment to our customers with our websites and apps...
-
CRM Lead
hace 1 mes
Ceuta, España Grosvenor Casinos Limited A tiempo completoJob DescriptionAs our CRM Lead and member of the commercial team, you will be responsible for developing and implementing CRM and promotional strategies tailored to all YoBrands verticals. As the CRM Lead, you will manage the development and internal education of CRM best practice with your team and in the organisation by developing a culture of ‘test,...
-
CRM Lead
hace 1 mes
Ceuta, España Rank Group A tiempo completoRank International (Part of Rank Group) is a leading online gaming operator in the Spanish markets with an expanding online and offline portfolio focused on bingo, casino and sports betting with 4 leading brands: YoCasino, YoBingo, YoSports and Enracha.Our goal is to provide entertainment to our customers with our websites and apps so that they can access...
-
CRM Lead
hace 2 meses
Ceuta, España Rank Group A tiempo completoRank International (Part of Rank Group) is a leading online gaming operator in the Spanish markets with an expanding online and offline portfolio focused on bingo, casino and sports betting with 4 leading brands: YoCasino, YoBingo, YoSports and Enracha. Our goal is to provide entertainment to our customers with our websites and apps so that they can access...
-
CRM Lead
hace 1 semana
Ceuta, España YoBrands A tiempo completo3 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Direct message the job poster from YoBrands Senior Talent Acquisition Business Partner - Rank Interactive & International - Hiring for our Barcelona, Ceuta, Gibraltar, London, Maidenhead… Company Description Rank International (Part of Rank Group) is...
-
Crm Lead
hace 3 días
Ceuta, España buscojobs España A tiempo completoJob Description As our CRM Lead and member of the commercial team, you will be responsible for developing and implementing CRM and promotional strategies tailored to all YoBrands verticals. You will manage the development and internal education of CRM best practices within your team and the organization by fostering a culture of ‘test, learn & refine’...
-
Gaming CRM Lead Specialist
hace 4 semanas
Ceuta, Ceuta, España Grosvenor Casinos Limited A tiempo completoAbout the RoleWe are seeking a highly experienced Gaming CRM Lead Specialist to join our commercial team at Grosvenor Casinos Limited. As a key member of our team, you will be responsible for developing and implementing CRM strategies that drive engagement and retention across all our gaming verticals.You will work closely with our data teams to constantly...
-
Strategic CRM Lead
hace 4 semanas
Ceuta, Ceuta, España Rank International A tiempo completoOverviewWe are seeking a skilled Strategic CRM Lead to join our team at Rank International. As a key member of our commercial team, you will be responsible for developing and implementing CRM and promotional strategies tailored to all YoBrands verticals.Job DescriptionThe Strategic CRM Lead will manage the development and internal education of CRM best...
-
Customer Engagement Strategist
hace 4 semanas
Ceuta, Ceuta, España Rank Group A tiempo completo**About Rank Group**Rank International, a part of the Rank Group, is a leading online gaming operator in Spain with an expanding portfolio focused on bingo, casino, and sports betting. We operate four major brands: YoCasino, YoBingo, YoSports, and Enracha. Our goal is to provide entertainment to our customers through our websites and apps, accessible from...
-
CRM Team Leader
hace 4 semanas
Ceuta, Ceuta, España Rank Group A tiempo completoJob OverviewWe are seeking a highly skilled CRC Lead to join our team at Rank Group, a leading online gaming operator in the Spanish market. This is an exciting opportunity to develop and implement CRM and promotional strategies tailored to all YoBrands verticals.About the RoleAs a CRC Lead, you will be responsible for managing the development and internal...
-
Ceuta Operations Lead
hace 4 semanas
Ceuta, España Entain plc A tiempo completoCompany Description Entain is one of the world's largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history - names such as Ladbrokes,...
-
Ceuta Operations Lead
hace 4 semanas
Ceuta, España Entain A tiempo completo**Company Description** Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history - names such as...
-
Ceuta Operations Lead
hace 5 días
Ceuta, España Entain A tiempo completoEntain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, party poker,...
-
Ceuta Operations Lead
hace 1 día
Ceuta, España Entain A tiempo completoCompany Description Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as...
-
Operations Lead
hace 3 días
Ceuta, España Pentasia A tiempo completoThe Operations Lead is a pivotal role to oversee, coordinate and promote consistency and adherence to processes, procedures and licensing requirements across all aspects of the Spanish Market. The role holder will work closely with the Country Manager for Spain who is responsible for delivering the overall performance in this market. They will coach and...
-
Ceuta Operations Lead for a leading sports betting group
hace 2 semanas
Ceuta, España Palermo Advisors A tiempo completoCompany Overview:Their vision is to be the global leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for their customers, revolutionizing the gaming space as we go. They're home to a global family of more than 30 major established B2C brands, and with a focus on sustainability and growth, they will...
-
Ceuta Operations Lead for a leading sports betting group
hace 1 semana
Ceuta, España Palermo Advisors A tiempo completoCompany Overview: Their vision is to be the global leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for their customers, revolutionizing the gaming space as we go. They're home to a global family of more than 30 major established B2C brands, and with a focus on sustainability and growth, they will...
-
Customer Retention Strategist
hace 4 semanas
Ceuta, Ceuta, España The Rank Group A tiempo completoCompany OverviewThe Rank Group is a leading online gaming operator in the Spanish market with an expanding portfolio focused on bingo, casino, and sports betting. Our goal is to provide entertainment to our customers through our websites and apps.Job DescriptionWe are seeking a highly skilled Customer Retention Strategist/Customer CRM Marketing Lead to...
-
Head of Retention
hace 7 meses
Ceuta, España Rank International A tiempo completo**Company Description** Rank International (Part of Rank Group) is a leading online gaming operator in the Spanish markets with an expanding online and offline portfolio focused on bingo, casino and sports betting with 4 leading brands: YoCasino, YoBingo, YoSports and Enracha. Our goal is to provide entertainment to our customers with our websites and apps...
-
Sr. Retail Marketing Specialist
hace 1 día
Ceuta, España Lucid Motors A tiempo completoLeading the future in luxury electric and mobility At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility. We plan to lead in this new...