Senior CRM Marketing Strategist
hace 2 semanas
Rank Group is a leading online gaming operator in the Spanish market, with a strong presence in bingo, casino and sports betting. Our goal is to provide exceptional entertainment experiences for our customers, allowing them to access our products from anywhere on their mobile devices, tablets or computers. We strive to bring joy and security to our customers through innovative solutions and excellent customer service.
Job Title: Senior CRM Marketing StrategistWe are seeking an experienced Senior CRM Marketing Strategist to join our commercial team. As a key member of our team, you will be responsible for developing and implementing CRM and promotional strategies tailored to all YoBrands verticals. Your focus will be on putting the customer at the heart of everything we do, driving engagement and increasing conversion, loyalty, life-time value, cross-sell and reactivation.
Key Responsibilities:- Develop and implement CRM and promotional strategies for all YoBrands verticals
- Manage the development and internal education of CRM best practice with your team and in the organisation
- Drive the CRM strategy with your team, providing support to ensure the successful execution of CRM campaigns
- Approve campaigns to customer base before they go live, ensuring USP's are promoted adequately while being compliant with all applicable regulations and execution standards
- Bachelor's degree in Marketing, Business Administration or a related field
- At least 3 years of experience in CRM marketing, preferably in the online gaming industry
- Excellent communication and project management skills
- Ability to work independently and collaboratively as part of a team
- A competitive salary of €50,000 - €65,000 per year, depending on experience
- Opportunities for professional growth and development
- A dynamic and supportive work environment
- A comprehensive benefits package, including health insurance, retirement plan and paid time off
Barcelona, Spain
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