CRM Operations Strategist
hace 7 días
**Job Summary**
We are seeking a highly skilled CRM Operations Strategist to join our commercial team at Grosvenor Casinos Limited. As the ideal candidate, you will be responsible for developing and implementing effective CRM strategies tailored to all verticals.
**About the Role**
As the CRM Operations Strategist, you will manage the development and internal education of CRM best practices with your team and in the organisation by fostering a culture of continuous improvement and A/B testing. Your key focus will be to put the customer at the heart of everything we do and drive engagement to increase conversion, loyalty, life-time value, cross-sell, and reactivation.
**Key Responsibilities**
You will drive the CRM strategy with your team, providing support to ensure the successful execution of CRM campaigns. This includes approving campaigns to the customer base before they go live, ensuring Unique Selling Points (USPs) are promoted adequately while being compliant with all applicable regulations and execution standards. You will also serve as an internal expert and support on advanced email creation, dynamic content, coding techniques (HTML, CSS, AMPScript), and customisation possibilities.
**Analysis and Evaluation**
You will work alongside team members to automate key journeys across the customer lifecycle, ensuring relevant metrics are in place to analyse performance against key KPI metrics. This includes analysing campaign effectiveness by tracking key KPIs and monitoring real-time dashboards, including customer data and behavioural patterns, to identify opportunities for improvement.
**Success Metrics**
A key measure of success for this role is the ability to deliver, test, and execute new initiatives and tools to increase customer retention, working closely with leadership and technology teams. You will also be responsible for driving innovation and excellence by leading new CRM initiatives into the business to take CRM to the next level and differentiate our brand from competitors.
**Requirements**
To succeed in this role, you should have excellent communication skills and experience in developing and implementing CRM strategies. You should also be familiar with coding techniques and have a strong understanding of customer data and behavioural patterns. Additionally, you should be able to work effectively in a fast-paced environment and collaborate with cross-functional teams.
**Salary Range**
The estimated salary for this role is £60,000 - £80,000 per annum, depending on experience.
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