Drive Business Growth as a Senior Director of Growth Marketing
hace 3 semanas
Bynder is more than just a digital asset management platform. We empower teams to conquer content chaos, touchpoints, and relationships, driving business success. With intuitive solutions and a rich ecosystem, we're the brand ally that unifies and transforms asset creation and sharing, inspiring teams, delighting customers, and elevating businesses. Our 600+ employees, known as 'Byndies', comprise the world's most extensive pool of digital asset management expertise. We serve over 1.7M users across more than 4,000 organizations, including Spotify, Puma, Five Guys, and Icelandair. Founded in 2013, we have eight offices globally, spanning the Netherlands, USA, Spain, UK, Australia, and UAE. If you're seeking a diverse company with an incredible culture, this role might be ideal for you.
Job OverviewWe're looking for a Sr. Director of Growth Marketing who will spearhead demand generation marketing programs, capturing, nurturing, and converting leads across multiple channels to accelerate growth. Reporting to the Chief Marketing Officer, you'll work closely with cross-functional teams in Sales, Content Marketing, Product Marketing, and Marketing Operations to design, plan, execute, and optimize integrated digital, field customer, and partner marketing campaigns. Your goal will be to generate leads, opportunities, and pipeline revenue.
Key Responsibilities:- Lead and mentor Bynder's growth marketing team, aligning objectives, approaches, and practices through strategic planning, go-to-market strategy development, sales forecasting, resource planning, and budgeting.
- Work with Sales and Marketing Operations to set priority targets and Marketing-specific KPIs and establish reporting standards.
- Develop, plan, and execute integrated digital campaigns across paid and organic search, social, and referral traffic, continuously testing and optimizing landing page experience to drive conversions.
- Plan and execute field marketing plans across key geographies, including industry, partner, and customer events, to meet MQL, SQL, pipeline ARR, and sales targets.
- Execute specific campaigns, such as ABM, industry, and competitive take out campaigns, to drive lead and opportunity creation in our ICP.
- Create and execute impactful nurture programs to improve conversion rates from leads to opportunities.
- Monitor and report campaign performance across the customer journey and sales pipeline, with granular tracking across relevant KPIs.
You must understand the nature, makeup, behavior, and driving factors influencing the funnel from lead generation to closure and inform approaches, practices, and resource deployment designed to maximize and accelerate opportunities. This is a salaried position with an estimated annual salary of $160,000, based on industry standards and Bynder's requirements.
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