Unlock Strategic Growth as Senior Product Marketing Manager
hace 4 días
We are seeking an accomplished Senior Product Marketing Manager to spearhead strategic initiatives, unify marketing efforts, and drive growth across our product offerings. This role involves overseeing the marketing funnel, mentoring the Product Marketing team, and positioning our AI-powered product suite to accelerate new business acquisition and customer retention.
About the RoleThis is a unique opportunity to make a meaningful impact on our company's growth strategy. As a Senior Product Marketing Manager, you will be responsible for developing targeted product packaging and storytelling that resonates with individual doctors and clinics. You will work closely with growth and sales teams to improve conversion rates by providing documentation on product benefits, gathering feedback from sales interactions, and developing playbooks for high-impact selling.
Key Responsibilities- Unify marketing strategies for individual doctors and clinics, ensuring a consistent approach that spans from top-of-funnel awareness to sales enablement.
- Develop messaging that resonates with both small practices and larger clinics based on their unique needs and market dynamics.
- Create targeted product packaging and storytelling that helps go-to-market teams differentiate the right offerings for various customer profiles.
- Leverage our AI product suite to position advanced capabilities in marketing campaigns and speed up new business acquisition.
- Collaborate with clinics teams to integrate multiple acquired solutions into a cohesive offering, seeking opportunities to drive growth and efficiency.
- Work closely with growth and sales teams to improve conversion rates and provide documentation on product benefits.
To succeed in this role, you will need:
- Experience optimizing marketing funnels and utilizing performance marketing channels to drive top-of-funnel growth, with a focus on healthcare, SaaS, or technology sectors.
- Familiarity with key markets in Europe and Latin America, with an understanding of regional differences in healthcare systems and buying behaviors.
- Ability to collaborate effectively with business leaders, go-to-market teams, and product managers to refine positioning and ensure relevant sales collateral.
- Demonstrated success in leading product marketing initiatives across various customer segments, developing tailored strategies for different business sizes and use cases.
- An analytical mindset, capable of using data to measure campaign success, identify areas for improvement, and inform decision-making.
As a valued member of our team, you can expect:
- A competitive salary: $120,000 - $180,000 per annum, depending on experience.
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