Marketing Operations and Technology Strategist
hace 2 días
About the Role:
We are seeking a highly skilled Marketing Operations and Technology Manager to join our team at Amadeus. As a key member of our Marketing Operations team, you will be responsible for delivering best-in-class marketing activities and processes that help to achieve our business ambitions.
Key Responsibilities:
- Manage contractual relations with 3rd parties, focusing on Mar Tech, Translation, and Learning and Development.
- Collaborate with Marketing and RevOps teams to track marketing performance using key operational metrics.
- Work closely with other marketing managers to optimize resource allocation and utilization.
- Contribute to the definition of tracking methodologies for marketing activities.
Marketing Technology:
- Oversee the marketing technology stack, including project management, implementation, evolution, administration, and governance.
- Own the end-to-end marketing digital transformation, vision, priorities, and roadmap.
- Lead the strategic execution and follow-up of marketing digital initiatives.
- Ensure the MarTech stack is fully operational and act as a single point of contact for vendor improvements and maintenance.
Marketing Campaigns (Digital):
- Platform management: Be responsible for new requests or needs for the platform, including future integrations, roadmap management, and channel governance.
- User Management: Provide user upskilling and adoption, user functional support, and change request management.
Marketing Data Governance:
- Act as Data Owner for MKT data, ensuring clear rules and processes are defined to govern such data.
- Act as Data Steward for MKT Data, coordinating data quality activities to achieve Data Quality Targets.
Requirements:
- Bachelor's degree in business, engineering, or related field; master's degree preferred.
- At least 10 years of experience in driving strategy and/or implementation of Marketing Technologies.
- Track record of engaging with and influencing senior leaders on challenging topics.
- Strong knowledge of the travel industry and good understanding of Amadeus organization and businesses.
- Ability to ramp up on new business areas/functions rapidly.
- Good understanding of latest tools and technology trends.
- Fluency in English.
- Knowledge/experience in Marketing Technology - MarTech - Salesforce Marketing Cloud, Adobe, Eloqua, etc.
What We Offer:
- A complete rewards offer, including bonus, equity, pension plan, travel, life, and healthcare insurance, as well as lunch and transport allowance, and other benefits.
- A truly global DNA, with a footprint, processes, and culture that foster a caring environment and opportunities to learn.
- A diverse and inclusive community, committed to leveraging our unique diversity to drive innovation, creativity, and collaboration.
- A reliable company, with trust and reliability driving our actions and shaping long-lasting relationships with customers, partners, and employees.
- A critical mission and purpose, powering the future of travel and pursuing an extraordinary purpose.
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