Marketing Operations and Marketing Technology Manager
hace 5 días
Job Title: Marketing Operations and Marketing Technology Manager
Summary of the role:
As a member of the Marketing Operations team in Amadeus, you will be responsible for delivering best-in-class marketing activities and processes that help to achieve the company's ambitions and ensuring that we work with the best possible technology and tools for this purpose. You will work closely with all areas in the organization - Revenue Operations, Marketing, and Strategy - to deliver efficiency and effectiveness by bringing new business capabilities with our people, processes, and tools. Marketing Operations owns the MarTech stack and looks after its maintenance and improvements with vendors.
Your daily tasks:
- Marketing Operations:
- Manage contractual relations with third-party vendors mainly on following topics: Mar Tech, Translation, and Learning and Development.
- Collaborate with the Marketing and Revenue Operations teams in tracking marketing performance with key operational metrics (e.g., defining common SLAs, developing processes by identifying and analyzing gaps and best practices to ensure efficiency, etc.).
- Work closely with other marketing managers to track and maximize resource allocation and utilization for assigned tasks.
- Contribute to the definition of the tracking methodology for marketing activities, which will be used to measure performance and define overall marketing success.
- Mar-Tech:
- Oversee the marketing technology stack (including project management, implementation, evolution, administration, governance).
- Own the end-to-end marketing digital transformation, vision, priorities, and roadmap.
- Lead the strategic execution and follow-up of marketing digital initiatives.
- Ensure the MarTech stack is fully operational and act as the single point of contact (SPOC) for the MarTech vendor(s) for needed improvements and maintenance.
- Support the Marketing team in showcasing their contribution to revenue growth.
- Gather business requirements from the Marketing community (including Product Market Management and Corporate Marketing) and measure the performance of marketing activities through the MarTech stack.
- Marketing Campaigns (Digital):
- Platform management: Business platform owner/Platform governance (within channel governance). Be responsible for any new requests or needs for the Platform, including future integrations, roadmap management, and channel arbitration.
- User Management: User upskilling and adoption (all training needs), User functional support (first-level support).
- Forms: Change Request Management (run). Animate the Marketing community in creating forms. Define and ensure adoption of best practices and business rules for creating effective and efficient forms (e.g., recommendation of hidden fields for campaign ID).
- Marketing data governance: Act as Data Owner for MKT data (Customer Profile & Attributes).
Requirements:
As a Marketing Operations and Marketing Technology Manager, you will have a strong background in marketing operations, technology, and data analysis. You will be able to work closely with cross-functional teams to deliver best-in-class marketing activities and processes. You will have excellent communication and project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
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